How to File a Counterfeit Report on AliExpress (July 2026)

AliExpress, part of the Alibaba Group, is a leading global marketplace connecting millions of buyers and sellers. While it offers competitive pricing across a vast range of products, AliExpress has also faced persistent challenges with counterfeit goods and unauthorized brand use.

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In recent years, however, AliExpress has taken substantial steps to strengthen its intellectual property (IP) enforcement procedures. Through the Alibaba Intellectual Property Protection (IPP) Platform, rights holders can now report infringement across multiple Alibaba-owned marketplaces through a centralized portal. This international portal (ipp.aidcgroup.net) covers AliExpress, Alibaba.com, Lazada, and Miravia. A separate platform (ipp.taobao.com) handles Chinese domestic marketplaces like Taobao and Tmall, with each portal requiring its own account registration.

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Despite these improvements, counterfeiters continue to adapt quickly, making it important for brands to understand how to work through AliExpress' reporting process effectively. This guide explains how to report infringements on AliExpress and how brands can stay ahead with smarter enforcement strategies.

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TL;DR:

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• File AliExpress takedowns through the Alibaba IPP Platform, which covers AliExpress, Alibaba.com, Lazada, and Miravia in one portal.
• Takedown notices are reviewed within 24 to 72 hours; sellers get 3 days to respond before a listing is removed automatically.
• A single complaint can include up to 300 infringing URLs, making batch submissions far more efficient than filing individually.
• A Chinese trademark registered with CNIPA speeds up verification, as the platform treats it as primary evidence over foreign registrations.
• MarqVision uses AI to detect and remove infringing AliExpress listings at scale, including post-takedown monitoring to catch re-listed products.

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How to File a Takedown Request on AliExpress

AliExpress counterfeit reporting is managed through the Alibaba IPP Platform, where IP owners can submit infringement notices against listings that misuse trademarks, copyrighted content, or patented designs. Here's a step-by-step breakdown:

Step 1: Create and Verify Your IPP Platform Account

• Visit the Alibaba IP Protection Platform and sign up for an account.
  
  
• Confirm your registration via email and complete the initial setup.
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Step 2: Record Your Intellectual Property (IP)

Before you can submit takedown requests, you must first register your IP rights:

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Tip: While AliExpress recognizes foreign IP rights (including trademarks registered in the US, EU, UK, and other major jurisdictions), having a Chinese IP registration (filed through CNIPA, the China National Intellectual Property Administration) can speed up the process. Chinese registrations are treated as primary evidence by the platform and can reduce verification delays considerably.

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Step 3: Report the Infringing Listings

Once your IP is verified:
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• Click ‘Submit a Complaint’ from the dashboard.
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• Choose AliExpress as the target marketplace.
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• Identify the type of infringement (trademark, copyright, or patent).
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• Provide necessary evidence:
  
  • URLs of the infringing product listings
    
  • Screenshots showing infringement
    
  • Official IP documentation
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• Submit the complaint for review.
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Most takedown notices are reviewed within 24 to 72 hours. Once a complaint is submitted, sellers are given 3 days to respond; if they do not, the listing is removed automatically. Sellers can appeal a takedown decision, but each round of appeal adds 3 to 7 days to the resolution timeline, up to a maximum of 3 appeal rounds (see brand takedown timelines for a deeper look at how these play out across platforms). Baseless appeals are typically rejected after the first review, so a well-documented complaint with clear IP evidence is the fastest path to removal.

Step 4: Monitor and Manage Your Complaints

Track each complaint under the Manage Complaints section:
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• Monitor seller responses and platform actions.
  
• Provide additional supporting evidence if needed.
  
• Keep a record of outcomes to identify repeat infringers.
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AliExpress’ IPP platform is structured to maintain transparency throughout the process, allowing brands to follow each complaint’s progress closely.
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Why Manual Reporting Might Not Be Enough

While AliExpress has improved its takedown response times and refined its reporting mechanisms, manual IP enforcement remains reactive and time-consuming, especially for brands facing widespread counterfeiting.
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Counterfeiters on AliExpress have developed a consistent playbook for evading keyword filters and automated detection. They introduce intentional misspellings or character substitutions in brand names (replacing a letter with a symbol, splitting a word with a space, or using a phonetic approximation) so listings never match the exact trademark string your alerts are built around. Product images are manipulated to blur or crop out visible logos, removing the visual evidence that would otherwise anchor a trademark complaint. Listing copy relies on coded language, abbreviations, or indirect references: terms like "inspired by," "same quality as," or category slang that signal the product to informed buyers without stating the brand outright. Some sellers go further, publishing a clean storefront listing that redirects buyers through third-party websites to hidden purchasing channels entirely off-platform, where enforcement reach is minimal. A seller blocked on one account can reopen under a new storefront within hours and deploy the same tactics again, effectively resetting their visibility each time. This cycle compounds quickly: by the time a complaint clears, the listing has generated sales, and its replacement is already live under a different seller ID.

MarqVision offers a smarter solution. Using advanced AI, MarqVision proactively detects, flags, and helps remove infringing listings across AliExpress before they cause brand damage. Instead of submitting takedowns manually, brands can rely on brand protection software to automate enforcement actions at scale, saving time, reducing costs, and securing faster results.
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• Bulk Reporting: Enforce on hundreds of counterfeit listings at once.
  
• Post-Takedown Monitoring: Detect and prevent re-listings by bad actors.
  
• Persistent Seller Targeting: Focus enforcement efforts on the most harmful sellers, going beyond individual products alone.
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By combining AliExpress' platform tools with MarqVision's AI-powered detection and bulk takedown technology, companies can move from reactive to proactive and build a stronger, more resilient enforcement strategy.

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Protect Your Brand on AliExpress with Smarter Tools

AliExpress continues to improve its IP protection processes, but the fight against counterfeits requires more than just submitting complaints. Brands must be strategic, persistent, and proactive in their enforcement efforts.

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Whether you're a growing brand or a global leader, securing your intellectual property on AliExpress starts with understanding the takedown process and investing in technology that scales with the challenge.

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Frequently Asked Questions

How long does it take to remove a fake listing on AliExpress?

Most cases resolve within one business day of complaint review. Sellers are given 3 days to respond to a takedown notice; if they do not contest it, the listing is removed automatically. If a seller appeals, each appeal round adds 3 to 7 days to the resolution timeline, with a maximum of 3 rounds, meaning a contested case can take up to three weeks to fully resolve. Submitting thorough evidence upfront reduces the likelihood of a successful seller appeal.

Do I need a Chinese trademark to file a complaint on AliExpress?

No. The Alibaba IPP Platform accepts foreign IP rights, including trademarks registered in the US, EU, UK, and other major jurisdictions. However, having a Chinese trademark registered with CNIPA can speed up the verification process, as the platform treats Chinese registrations as primary evidence. For brands that regularly enforce on Chinese marketplaces, understanding your full range of trademark infringement remedies (including registration strategy) is a worthwhile investment.

Can I report multiple fake listings in one complaint?

Yes. A single complaint submitted through the Alibaba IPP Platform can include up to 300 infringing URLs, making it far more efficient than filing individual notices per listing. Grouping listings by seller or by infringement type before submission helps the platform process the complaint faster and builds a cleaner enforcement record for future actions against repeat offenders.

What if a seller reposts their listing after a takedown?

Re-listing is one of the most common counterfeiter tactics: a seller whose listing is removed can open a new storefront and repost within hours, effectively resetting their platform exposure. Manual enforcement has no reliable way to catch this pattern at scale. MarqVision's post-takedown monitoring detects re-listed products automatically, while persistent seller targeting keeps enforcement focused on the most prolific bad actors (covering full seller patterns instead of individual listings alone) so the same seller cannot repeat the cycle indefinitely.

Don't let counterfeit sellers define your brand's presence on AliExpress. Protect your IP the smarter way. Contact MarqVision today to learn how we help brands of all sizes automate AliExpress enforcement and stay ahead of infringement threats.