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Brand protection for beauty

Protect the products your customers trust.

Counterfeit cosmetics put customer safety and brand reputation at risk. MarqVision detects dupes and superfakes across marketplaces and social video, verifies hard cases with test purchases and removes them.MarqVision detects, verifies and removes counterfeit cosmetics across marketplaces and social video.

Social video scan · BeautyLive
  • LushBeauty
  • Olive YoungBeauty
  • L'OccitaneBeauty
  • Rom&ndBeauty
  • WellaBeauty
The risk

What counterfeit cosmetics put at risk

Skin reactions blamed on you

Unregulated ingredients cause reactions that customers attribute to the real product.

Customers warn each other

26.2% of consumers warn others about a brand they associate with counterfeits, often on social media.

Brands held responsible

15.8% of consumers blame the brand for not removing counterfeits.

Dupes sold through video

One dupe video on TikTok, Reels or Douyin can sell out a fake before you see it.

Built for beauty brands

Dupe or fake?
The video tells us.

  1. 01

    Social and short video

    Reads packaging, logos and captions on TikTok, Instagram, Douyin, and livestreams, then follows the link to the sale.

  2. 02

    Test purchases in days

    Superfakes and unpackaged products checked by hand against your reference. Results you can file.

  3. 03

    K-beauty and Asia coverage

    Coupang, Naver, Xiaohongshu, Taobao and Shopee, searched in local languages by teams in Seoul and Shanghai.

Where it happens

From the video
to the sale.

MarqVision finds the products promoted in social videos on the marketplaces that sell them, flags each listing with the reason and removes it.

Seller Intel

Forty dupe shops.
One operator.

Shops on TikTok Shop, Shopee and Temu that ship from one warehouse, share a phone number and post the same product photos often belong to one operator. Seller Intel connects them, so you can enforce against the operator, not each shop.

How Seller Intel links storefronts
41 storefronts · 10 platforms · 1 operator
Authorized sellerAuthorized sellerAuthorized sellerRelistedRelistedRelistedOperator · YiwuOperator offline
Same warehouse addressShared phone numberSame product shotsHover a storefront to trace it
Test purchases

Physical proof for
the hard cases.

When images aren’t enough, MarqVision runs test purchases, inspects each product against your reference and adds the findings to the takedown or legal case.

Offline enforcement with MarqLaw
Test purchase #TP-2318Glinna foaming cleanser 125ml · kbeauty.outlet.my · Lazada
Counterfeit
  1. Order placedDay 1
  2. Shipped from GuangzhouDay 2
  3. Received by investigatorDay 5
  4. VerificationVerified counterfeitDay 6
Test buy
Genuine
Evidence2/4 confirmed
Batch code not in registry
Brand name misspelled on the tube
Texture and scent differ from reference
Seller identity captured for MarqLaw
detection accuracy, verified by analysts
99%+
infringing Lush listings enforced on Taobao
127
countries covered
118
If I was tricked, customers will certainly be tricked. These stores hurt our revenue, our reputation, and our brand’s distinctiveness. People associate their bad experience with Lush, even if we had nothing to do with it.
LushGabriela Felix FranciscoIP Counsel, Cosmetic Warriors, LushRead the story
Read the Fake Beauty report →

Frequently asked questions

Which platforms do you monitor for beauty brands?
More than 1,500 marketplaces, social platforms and websites in 118 countries, including Amazon, Walmart, eBay, TikTok Shop, Shopee, Lazada, Coupang and the Chinese platforms most vendors skip: Taobao, Pinduoduo, 1688, Xiaohongshu and Douyin.
How do you avoid removing authorized sellers?
You give us your authorized reseller list and rules. Clear-cut cases follow the rules you approve, and anything uncertain is queued for an analyst instead of being enforced automatically.
What if the same sellers keep coming back?
Seller Intel links storefronts run by the same operator, so we enforce against the network. When an operator is worth pursuing offline, MarqLaw takes over with test purchases, investigations, and raids.

Who is selling
your formula?

Bring a product line and a market. We will show you where the fakes are, who sells them, and what removing them is worth for your beauty business.