MarqVision: counterfeits and unauthorized sales detected on Chinese e-commerce platforms up 76% in the first half, with 9 in 10 takedowns successful

• Counterfeits and unauthorized sales detected on Chinese e-commerce platforms in the first half up 76% year over year, already more than 80% of last year's total
• Detections on track for a record this year: last month's volume was 1.7 times that of June last year, before Temu fully entered the Korean market
• Enforcement actions in the first half passed 85% of last year's total, with a takedown success rate above 90% for marketplace reports
• MarqVision keeps upgrading its monitoring and offers one-stop support that reaches offline raids on counterfeit factories through its China office

AI company MarqVision (CEO Mark Lee) announced that counterfeits and unauthorized sales detected on Chinese e-commerce platforms (“C-commerce”) in the first half of this year rose 76% from the same period last year, already exceeding 80% of last year's full-year detections.

From January to June this year, MarqVision's solution detected 336,000 counterfeit and unauthorized listings on Chinese e-commerce platforms, 1.8 times as many as in the same period last year. By item, T-shirts topped the list, with fashion products such as bags, sunglasses and necklaces close behind. Total enforcement actions in the first half also exceeded 85% of last year's full-year total.

Detections have risen steadily every year. From 2021, when MarqVision launched its service, through last year, the number of listings detected roughly doubled each year on average, and this year's total is expected to set a new record. Last month's detections were 1.7 times those of the same month a year earlier (June 2023), before Temu fully entered the Korean market.

“As Chinese e-commerce platforms push harder into the Korean market, cases that damage brand image keep growing, from counterfeits to falling price lines caused by unauthorized sales from unofficial sellers,” said Mark Lee, CEO of MarqVision. “Responding quickly is essential to protect the trust and image consumers have in a brand and to lay the foundation for long-term growth. That is why MarqVision will keep advancing its all-in-one IP brand operating system.”

The counterfeit and unauthorized listings detected in the first half were worth KRW 690 million. Like the number of detections, their value has grown year after year, from KRW 280 million in 2021 to KRW 620 million in 2022 and KRW 950 million in 2023.

For counterfeit and unauthorized listings MarqVision reported through leading Chinese marketplaces such as AliExpress, Temu, Tmall and Taobao, the average annual takedown success rate has stayed above 90% for three straight years since 2021. The success rate for the first half of this year also topped 90%.

MarqVision is extending its service beyond online channels to offline enforcement, to fight counterfeits more effectively. To respond quickly to brands that want to protect their IP, it has partnered with leading Chinese online marketplaces such as Alibaba, Temu and JD.com and built a service operations team in China, greatly strengthening its ability to remove counterfeits.

In May, MarqVision opened an office in China and built a one-stop support system to stop counterfeits at the root. It has brought in industry veterans including Huan Yang, former head of brand protection for Asia at LVMH, and Lenny Xue, who led trust and safety at Temu and TikTok, and is working with China's Ministry of Public Security to raid counterfeit factories and enforce offline.