Meet Marq AI: brand protection made stronger with generative AI

Counterfeits and pirated content are no longer just IP infringement. They’ve grown into an illegal trade worth about $2 trillion, up more than 115% over the past eight years. Brands are constantly exposed to the sophisticated tactics of evolving bad actors and piracy operations, and their brand value is under threat across many channels.

As a partner that protects every creator’s ideas and supports their global growth, MarqVision keeps innovating. MarqVision became the first in the industry to adopt generative AI, launching Marq AI, a new integrated brand protection solution. It combines our previous counterfeit enforcement service, MARQ Commerce, and our anti-piracy service, MARQ Content, into a more advanced solution. To build new capabilities, we also raised an additional 22 billion won, bringing our Series A to a total of 51.6 billion won.

In this post, we introduce the newly updated features that make MarqVision’s brand protection even stronger.

Marq AI: a new brand protection solution powered by generative AI

Marq AI is built for bad actors’ sophisticated tactics and the changing landscape of online platforms. Today’s bad actors use subtler methods to evade brand monitoring, such as running separate channels to promote and to sell counterfeits, or closing deals through private messages.

In a MarqVision survey of 1,700 respondents, 71.6% said they had searched for a genuine branded product but ended up buying a fake. This shows how hard it’s becoming for consumers to tell genuine products from fakes online. Despite ongoing efforts to protect brand IP on online marketplaces, brands need a solution that can act quickly and effectively against bad actors’ increasingly clever strategies.

As the industry’s first brand protection solution with generative AI, Marq AI can act effectively on many types of IP infringement that earlier brand protection solutions couldn’t handle. It has been updated to accurately identify even counterfeit sales through social media and messaging, which have surged recently.

Marq AI: key features

Conversational AI (Conversational Assistant)

As counterfeit sales through messaging grow on social commerce platforms that combine social media and e-commerce, such as TikTok Shop and YouTube Shopping, Marq AI’s conversational AI identifies bad actors with more than 99% accuracy. The AI automatically starts direct-message conversations with bad actors, scans and analyzes the messages being sent to consumers in real time, and automatically saves all related evidence and information so you can act quickly.

Custom dashboard (Intelligent Dashboard)

The newly updated dashboard doesn’t just show how many IP infringements were detected. It explains why each product was flagged as infringing. By incorporating customer feedback to adjust and set IP enforcement strategies in real time, it shows only results that actually affected your brand, not inflated detection counts.

Automated piracy reporting

With piracy up more than 36% since COVID-19, acting quickly against piracy websites matters more than ever. Marq AI automates every step, from collecting evidence of copyright infringement to reporting websites, so reporting work that used to take 20 hours a week now takes just a few clicks.

Efficient enforcement

Marq AI learns from customer feedback and successful enforcement data to keep improving. Its automated report-drafting (FSD) model automatically sends warning letters and reports to high-risk sellers. With Marq AI, enforcement is 180 times faster than before.

See what MarqVision’s new updates can do for your brand. See it now

MarqVision, your partner in global brand growth

MarqVision started by monitoring and acting on counterfeits that threaten every creator’s creativity. Today, it also blocks unauthorized sales, brand impersonation, piracy and other illegal activity that threatens brands and consumers. Misusing a brand’s unique IP harms both the brand and the customer experience, and MarqVision keeps advancing its technology to keep up with increasingly complex infringement.

As of the first quarter of this year, MarqVision’s annual recurring revenue (ARR) has grown more than 30-fold since its official launch in 2021. With the additional 22 billion won it raised, MarqVision will build on the industry’s first generative AI to protect brand IP and deliver even stronger brand protection.

See the impact of brand protection made stronger with Marq AI through real MarqVision customer stories.

Why Denim Tears chose MarqVision for IP protection

After evaluating several options, we chose MarqVision because it offers a modern and effective solution for protecting our brand. MarqVision gets ahead of IP infringement threats and is an important strategic partner in protecting what makes our brand unique.
- Miles Weddle, Director of Strategy and Growth

More customer stories

• Fighting counterfeit sales: MSCHF
• Acting on gray-market sales%20%EA%B4%80%EA%B3%84%EC%9E%90%EB%8A%94%20%E2%80%9C%EC%9E%90%EC%82%AC%EC%9D%98%20%EB%8C%80%ED%91%9C%20%EB%B8%8C%EB%9E%9C%EB%93%9C%EC%9D%B8%20%E2%80%98%ED%8D%BC%EC%8B%A4(Persil)%E2%80%99%EA%B3%BC%20%E2%80%98%ED%99%88%EB%A7%A4%ED%8A%B8%E2%80%99%EC%9D%98%20%EB%B8%8C%EB%9E%9C%EB%93%9C%20%EA%B3%B5%EC%8B%9D%20%EC%9D%B4%EB%AF%B8%EC%A7%80%EB%A5%BC%20%EB%AC%B4%EB%8B%A8%20%EB%8F%84%EC%9A%A9%ED%95%9C%20%EB%AC%B4%EB%8B%A8%ED%8C%90%EB%A7%A4%20%EC%85%80%EB%9F%AC%EB%93%A4%EC%9D%98%20%EC%83%81%ED%92%88%EC%9D%B4%20%EC%98%A4%ED%94%88%EB%A7%88%EC%BC%93%20%EB%82%B4%20%EC%B5%9C%EC%83%81%EB%8B%A8%EC%97%90%20%EB%85%B8%EC%B6%9C%EB%90%98%EA%B3%A0%20%EC%9E%88%EC%97%88%EA%B3%A0%20%ED%83%90%EC%A7%80%EB%B6%80%ED%84%B0%20%EC%8B%A0%EA%B3%A0%EA%B9%8C%EC%A7%80%20%ED%95%9C%20%EB%B2%88%EC%97%90%20%EC%A7%84%ED%96%89%EB%90%98%EB%8A%94%20%EB%A7%88%ED%81%AC%EB%B9%84%EC%A0%84%20%EC%86%94%EB%A3%A8%EC%85%98%EC%9C%BC%EB%A1%9C%20%EB%B8%8C%EB%9E%9C%EB%93%9C%20%EC%9D%B4%EB%AF%B8%EC%A7%80%20%ED%9B%BC%EC%86%90%20%EB%B0%8F%20%EA%B0%80%EA%B2%A9%EC%9D%84%20%EA%B5%90%EB%9E%80%EC%8B%9C%ED%82%A4%EB%8A%94%20%ED%96%89%EC%9C%84%20%EB%8C%80%ED%95%B4%20%EC%8B%A0%EC%86%8D%ED%95%9C%20%EB%8C%80%EC%9D%91%EC%9D%B4%20%EA%B0%80%EB%8A%A5%ED%96%88%EC%8A%B5%EB%8B%88%EB%8B%A4.%22%EB%9D%BC%EA%B3%A0%20%EB%A7%90%ED%96%88%EC%8A%B5%EB%8B%88%EB%8B%A4.): Henkel
• Blocking brand impersonation: Darn Tough
• Stopping content piracy: Park Tae-jun Comics

MarqVision will keep delivering stronger brand IP protection and strengthening its role as a company transforming the industry. We’ll keep growing as a partner that protects every creator’s ideas and supports their global growth.

More insights for your brand protection strategy

• Online brand protection: an essential strategy for brand growth
• Brand IP infringement: common cases and how to respond
• 10 brand protection trends to know in 2024
• How e-commerce platforms and brands are fighting IP infringement
• Brand impersonation and IP infringement: the solution The Wall Street Journal highlighted