Stronger brand protection, with new features in Marq AI

Online threats are now an everyday risk for brands. Counterfeits, pirated content and brand impersonation keep appearing across countless channels, from social media to search engines to marketplaces.

In this environment, simply finding and removing problem content isn’t enough. Threats keep taking new forms, and responding case by case can’t stop the harm for good.

That’s why Marq AI has built a data-driven risk response system that goes a step further. Beyond removal, it quantifies and visualizes how widespread counterfeits or pirated content are, and how fast that risk is growing or shrinking, so brands can respond faster and more strategically.

With this systematic approach, brands can go beyond short-term damage control to build resilient brand operations and plan for long-term business growth.

Marq AI is more than a brand protection tool. It sets a new standard that lets brands take control of threats and lead their markets.

See your risk in numbers: Saturation Rate and Cleanliness Rate

Until now, brand protection has relied on one-dimensional reports centered on enforcement counts. But what really matters is how much risk exists in the market, and whether that risk is shrinking.

To show this, Marq AI has introduced two key metrics:

Saturation Rate

This metric shows how exposed a product category is to counterfeits and trademark misuse. Instead of removal counts, you see in numbers how risky the environment your brand operates in really is. Changes in the rate over time show both the current state and the trend at a glance.

In the current beta, it provides visibility based on popular keywords and marketplaces, and it will expand to more categories as the AI continues to learn.

Cleanliness Rate

A new performance metric for anti-piracy enforcement, it shows every day how much of the first page of search results for your key keywords is made up of official content. Go beyond monitoring: understand the search environment consumers and pirates actually see, and build your response strategy around it.

Brands no longer have to guess at the threat from counterfeits or pirated content online. They can diagnose it clearly with data. That means seeing enforcement results in numbers and analyzing return on investment (ROI) concretely. You can also set strategic priorities for which threats to tackle first, so you can use resources more efficiently while still protecting your brand effectively.

Faster, stronger action on YouTube: selected as an official ECMT partner

Speed of response determines how far the damage to a brand spreads. On a platform with YouTube’s reach, real-time response is essential. MarqVision has been selected as an official partner for ECMT (Enterprise Copyright Match Tool), YouTube’s copyright protection tool for enterprises.

What is ECMT?

ECMT (Enterprise Copyright Match Tool) is the most powerful of YouTube’s copyright protection tools. It lets partners with legal standing detect and act on infringing content directly.

ECMT access is granted to only a very small number of the fewer than 100 companies worldwide enrolled in YouTube’s official content management program.

MarqVision’s selection as an ECMT partner is official recognition of its expertise and technology. It means MarqVision can now act faster and more forcefully against infringing content:

• Automatic detection of similar content and blocking of re-uploads
• Top-priority handling of large-scale removal requests
• Global coverage regardless of language, country or video format
• An automated system that keeps acting on repeat infringement

It offers an IP protection environment built for content companies in gaming, film, webtoons, software and more.

Read more in our news release.

A complete IP protection strategy, in one platform

Brands used to need separate response processes for marketplaces, search engines and social media. Marq AI is built to manage all these channels together in one platform.

• Visibility into the threats your brand faces in the real market
• A fast response process across many channels
• Performance tracking over time and ROI analysis

MarqVision helps brand protection, IP and legal, and e-commerce operations teams work more efficiently to protect brand value, grow revenue and find new opportunities across sales channels. More than a solution, a partner for business growth.

In the age of AI, brand protection has to change too. Try MarqVision’s new features today.