MarqVision named an official partner for YouTube's Enterprise Copyright Match Tool (ECMT)

• MarqVision can now request removal of unauthorized and illegal content on YouTube, responding through real-time automated detection
• Official recognition of its technology-driven brand protection, setting it apart in the global IP protection market

MarqVision (CEO Mark Lee), an AI-based integrated IP solution company, announced that it has been named an official partner for YouTube's Enterprise Copyright Match Tool (ECMT), YouTube's copyright protection feature built for businesses.

On YouTube, K-content copyrights keep coming under threat, from unauthorized scroll-through videos of webtoons to edited clips of movies and dramas and videos that push viewers to game download links, and demand for copyright protection is rising with it.

As an official ECMT partner, MarqVision can now identify content that threatens IP on YouTube in real time, and request enforcement against large volumes of infringing content quickly and with authority. That means it can protect its customers' brand assets faster and more precisely, and respond automatically to copyright threats that recur at scale.

ECMT is the most powerful of the copyright protection tools YouTube runs: partners with legal standing can take action against infringing content directly and fast. Enforcement normally goes through YouTube's manual review and can take days or even weeks, but requests from ECMT partners are handled with top priority, so brands can protect their rights quickly.

ECMT detects not only a single video but identical or similar content, and can track re-uploads of removed content. Because it identifies infringing content from registered copyright assets and lets partners request bulk removal of repeatedly uploaded videos, it enables a proactive, sustained response to large-scale threats across YouTube. In an environment where vast amounts of content are uploaded every day, this is a key way to minimize harm to brands and rights holders.

ECMT demands deep expertise and trust. Of the fewer than 100 companies worldwide enrolled in YouTube's official content management program, only a handful are ECMT partners, chosen only if they meet strict standards for technology, legal compliance and operational reliability. MarqVision specializes in anti-piracy and fighting IP threats globally, and the partnership is official recognition of its expertise and technology.

MarqVision's customers will feel the benefit right away. Real-time detection and removal minimize damage to brand reputation, and automatic responses to repeat infringement deliver more efficiency and accuracy than the manual approaches of the past.

“Being named an official YouTube ECMT partner is more than a technology partnership: it proves we are one of the few trusted IP protection companies in the world,” said Mark Lee, CEO of MarqVision. “We will keep doing our best to help global brands respond to the IP threats they face proactively and precisely.”