Building The New Standard in Brand Protection: Saturation Rate, Google Search Cleanliness, & Real-Time YouTube Enforcement

In the world of online infringement and threats, action without insight is a losing game.

That’s why we’re dedicated to building a different kind of brand protection platform with Marq AI.  From Day 1, our product teams have envisioned an ultimate platform designed not just to remove infringing content, but to prove your brand is getting cleaner, safer, and more resilient with every enforcement.

Today, we’re introducing a powerful new chapter in that mission. From counterfeits to piracy, across marketplaces, search engines, and social platforms, our latest product suite gives IP, brand protection, and platform teams the tools to move faster and measure what matters most.

Measure What Matters: Introducing Saturation Rate & Google Search Cleanliness 

It’s no longer enough to report takedown totals. What brands need now is a read on how much risk is actually present in the market, and whether it’s getting better or worse. 

That’s where Saturation Rate comes in for our anti-counterfeit solution. Instead of counting what’s been removed, Saturation Rate calculates what percentage of your product category is exposed to risk from counterfeits or trademark abuse. Think of it as your “good vs. bad” ratio that gives a clear view into how it’s trending up or down over time. For our beta launch, we’re giving customers visibility into their top keyword and marketplace, with full-category coverage coming soon as our AI continues to learn.

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For anti-piracy teams, we’ve launched Google Cleanliness Rate, a new daily score showing how “clean” your Page One search results are for piracy-related keywords. This goes far beyond vanity monitoring. It’s real-time insight into what your customers (and pirates) are seeing, and what search results are still putting your brand at risk.

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Now, customers dealing with counterfeit, trademark abuse, and piracy problems have metrics that allow them to benchmark brand health, report ROI, and prioritize enforcement with precision.

Enforce at the Speed of AI: From Detection to Action

The outcome we strive to achieve for our customers are cleaner marketplaces and digital channels, and that only happens through consistent, high-impact enforcement. And when it comes to piracy on YouTube, where content spreads fast and takedown delays mean real revenue loss, speed isn’t a nice-to-have. It’s the difference between protecting your IP and losing control of it.

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That’s why we’re proud to announce a major milestone for our anti-piracy customers:

MarqVision is now an Official Partner for YouTube’s Enterprise Copyright Match Tool (ECMT), a distinction reserved for fewer than 100 IP vendors worldwide.

This means our customers now get priority access to YouTube’s most powerful enforcement capabilities, as this distinction is reserved for partners who meet the platform’s highest standards for legal credibility, technical accuracy, and compliance.

With ECMT, MarqVision customers can now:

• Remove infringing YouTube content in real time, often within seconds of detection
• Block repeat uploads before they can go live
• Execute bulk takedowns across entire networks of infringers
• Enforce across languages, geographies, and video formats
• And do it all with verified legal rights, ensuring every action is fast, defensible, and permanent

For brands battling pirated games, leaked films, unauthorized webtoons, or cloned software tutorials, this is the gold standard of video enforcement. For more information, read the full details in our blog post here. 

A Unified Strategy for Smarter IP Protection

Counterfeits on marketplaces. Piracy in search results. Copyright abuse on YouTube. Each of these problems used to require separate vendors, separate dashboards, and siloed responses.

Not anymore.

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With Marq AI, you now have a single platform to:

• Measure the real exposure of your brand
• Act with high-speed, multi-channel enforcement
• Show tangible progress and ROI over time
  
  

It’s a system built not just for defense, but for growth, helping brand protection, IP, legal, and e-commerce teams protect reputation, preserve revenue, and unlock new opportunities in clean markets.

If you’re ready to rethink how your brand enforces IP in the age of AI, we’d love to show you what’s new. Schedule a demo with us today.

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