Top 3 key findings
The majority of brands have had their products counterfeited.
of respondents say someone has counterfeited their brand’s products
The most significant impact of counterfeiting was damage to their reputation.
say the biggest impact of counterfeiting was damage to reputation
The biggest challenges are finding counterfeits and having the manpower to monitor for them.
of respondents say their biggest challenge is locating fake listings on the many marketplaces across the internet.