MarqVision Officially Certified for YouTube’s Enterprise Copyright Match Tool (ECMT)

MarqVision Officially Certified for YouTube’s Enterprise Copyright Match Tool (ECMT)

We are thrilled to announce that MarqVision has been officially approved to use YouTube’s Enterprise Copyright Match Tool (ECMT): one of the most advanced content enforcement systems available in today’s digital space. This marks a major milestone in our global brand protection efforts.

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With ECMT, MarqVision gains direct, real-time takedown capabilities on YouTube, empowering us to protect our clients’ intellectual property faster, more efficiently, and at greater scale than ever before. This achievement not only strengthens our digital piracy offerings but also reaffirms our commitment to delivering industry-leading brand protection solutions for IP owners worldwide.

What is the Enterprise Copyright Match Tool (ECMT)?

The Enterprise Copyright Match Tool (ECMT) is YouTube’s most powerful anti-piracy solution, designed to give authorized rights holders direct takedown capabilities. Unlike standard copyright removal requests, which require YouTube’s manual review, ECMT allows MarqVision to:

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• Instantly remove infringing videos once validated
• Operate without the typical approval wait times
• Enforce rights with legal-grade documentation, such as Letters of Authorization (LOAs) or ownership proofs

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In essence, ECMT transforms YouTube’s platform into a more defensible space for rights holders by streamlining detection and enforcement into one seamless workflow. This level of automation and efficiency empowers brands to protect their intellectual property more comprehensively, reducing manual workloads while accelerating response times to piracy threats.

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Why ECMT Access Matters

Gaining ECMT access is a significant accomplishment: of the 97 companies participating in YouTube’s official Content Management Program, only a handful are entrusted with this level of enforcement authority. MarqVision is proud to be among the few dedicated anti-piracy vendors granted this privilege.

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This milestone positions MarqVision within an exclusive circle of trusted partners, alongside industry leaders like Vobile. It reflects YouTube’s confidence in our expertise, precision, and commitment to responsible rights enforcement, further elevating our capabilities as a comprehensive brand protection solution. 

What ECMT Access Means for MarqVision Clients: Stronger, Faster Brand Protection

At MarqVision, our priority is protecting your brand in an increasingly complex digital landscape. Our approval for YouTube’s Enterprise Copyright Match Tool (ECMT) is not just an internal milestone, but a direct enhancement of the protection and peace of mind we provide to our clients.

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With ECMT, you benefit from faster, more proactive enforcement against piracy on one of the world’s largest platforms. Infringing content can now be identified and taken down in real-time, reducing exposure, mitigating reputational damage, and safeguarding your intellectual property with unprecedented speed and precision.

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For brands seeking a partner who combines advanced technology with a careful, legally sound approach to IP enforcement, MarqVision offers a unique, trusted solution. Discover how MarqVision’s exclusive ECMT access can help you combat piracy and protect your brand on YouTube and beyond. Schedule a demo today!