Keeping Your Brand Protected by Keeping Ahead of Technology

• How Jayne's long career in IP protection started pre-internet and has covered both physical commerce spaces and online ones and how she's worked with both big businesses and start-ups.
• The evolution of how to find counterfeit goods and how it's gone from walking from store to store to scanning the internet to being prepared for the Metaverse and Web 3.0.
• How it's easier than ever for brands to market themselves on social media today - but they have to do so without losing control of their brand, their message, or their products.
• The value different generations place on what they buy, where it's from, how it's made, and whether it's a brand name or not.
• The necessity for technology in helping enforce IP and the need for open communication, education, and information sharing so that problems can be addressed.
• What the future of IP protection will look like, and why we'll see more brands step up and "speak for themselves" as they protect their products and reputation.
• Top advice for brands who want to start or strengthen their IP protection strategy.

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Other Episodes You Might Enjoy

• Taking Swift Action to Protect Your IP with SwiftPaws' Meghan Wolfgram
• Protecting IP - and People's Dreams - Through Collaboration and Anti-Counterfeiting
• How Brands Can Achieve Consistent and Scalable Success in Protecting Their IP

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