How Brands Can Achieve Consistent and Scalable Success in Protecting Their IP
In this episode, Carrie Hedayati, IP Counsel at 100% discusses the challenges to IP protection today and the steps and strategies brands should take.
In this episode, Branddy speaks to Carrie Hedayati, Intellectual Property Counsel at 100% and attorney owner of the Law Office of Carrie Hedayati. During the episode, they discuss the challenges to IP protection today and actionable steps and strategies brands should take to improve their current state of IP protection.
Topics discussed
- The challenges to protecting IP due to the accelerated pace of innovation and other factors.
- What brands are getting wrong about IP protection, and what they can do to make sure their brand is protected earlier and more thoroughly.
- Steps brands can take to create a brand protection strategy, like reviewing your current IP, tightening up your portfolio, and having a plan for the time commitment needed.
- Why brands should approach protecting their iP like mowing the lawn and digging out weeds.
- What new technology is currently advancing IP protection and helping make it easier for brands.
- What the future of IP protection is, and why the pace of innovation and protection need to sync up in order for brands to be more successful.
- Actionable advice brands can take to succeed in IP protection, including being curious and creative.
Resources mentioned
For the latest episodes, search for “Future of IP Protection” on Spotify, Apple, Google, or wherever you listen to podcasts!
More episodes
Watch on video
Episode 25Vivek Jayaram on Educating the Next Generation of IP Lawyers
Episode 24Maura Regan of Licensing International on New Approaches to IP Management
Episode 23Eproint’s Gabriela Bodden Explores IP Challenges in the Caribbean and Latin America
All 25 episodes
- 25Vivek Jayaram on Educating the Next Generation of IP Lawyers
- 24Maura Regan of Licensing International on New Approaches to IP Management
- 23Eproint’s Gabriela Bodden Explores IP Challenges in the Caribbean and Latin America
- 22WIPO’s Todd Reves on the Latest Developments at the World Intellectual Property Office
- 21Maral Behnam-Garcia on the Three Pillars for Brand Success
- 20INTA CEO Etienne Sanz de Acedo on Transforming IP into a Revenue Center
- 19AAFA’s Steve Lamar on Protecting Fashion IP in an Evolving Digital World
- 18NRF's Stephanie Martz’s Expert Advice on Harnessing Innovation in Retail
- 17Purple’s James Larson on Brand Protection in the Age of AI
- 16Nestlé's Myrtha Hurtado Rivas on How IP Protection Strategies Should Respond to Evolving Technology
- 15StockX's Paul Foley on How to Build a Brand Protection Authentication Strategy
- 14ZipString's Austin Hillam on How to Protect Your Inventions and Keep Innovation Going
- 13Kawaii Lighting's Lan Bui on Why Counterfeits Will Never Stand Up Against High-Quality Products
- 12Taking Swift Action to Protect Your IP with SwiftPaws' Meghan Wolfgram
- 11Warner Music Group's Matthew Walters-Bowens on How Musicians Can Keep Their Creative Work Protected
- 10Tapping into IP Protection Resources with Draft Top's Armand Ferranti
- 09Navigating the Processes of Knockoff Takedowns with NightCap's Michael Benarde
- 08Winning the Game of IP Protection with USAOPOLY's Paul May
- 07The Role of IP Professionals in Business Strategy with BEDGEAR's Joseph Codispoti
- 06Buzzfeed's Assistant GC on the Growing Landscape of IP Protection and Online Content Creation
- 05Keeping Your Brand Protected by Keeping Ahead of Technology
- 04Protecting IP - and People's Dreams - Through Collaboration and Anti-Counterfeiting
- 03An In-House Counsel's Guide to IP Protection and Licensing at a Large Media Company
- 02How Brands Can Achieve Consistent and Scalable Success in Protecting Their IP
- 01Beyond IP Enforcement: Protecting Your Brand's Reputation with Data, AI, and Stakeholder Communication
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