PodcastEpisode 4 of 25
Protecting IP - and People's Dreams - Through Collaboration and Anti-Counterfeiting
In this episode, Allison Cunningham, Program Manager, Strategy at IACC talks about the ways IP protection keeps consumers safe and dreams protected.
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In this episode, Branddy speaks to Allison Cunningham, Program Manager, Strategy at IACC. During the episode, they talk about the ways IP protection keeps consumers safe and dreams protected, the current state of IP and how it's adapting to technological advances, and advice for those wanting to succeed with their IP protection strategy.
Topics discussed
- How Allison got involved in the world of anti-counterfeiting, and how her work focuses on collaborating with stakeholders to make sure they have the right resources.
- How IP protection not only keeps consumers safe, but keeps people's dreams protected as well.
- Why one of the biggest challenges today is how to get executives and stakeholders to care about brand protection, and why they should view it as a profit center and saver, and not as a cost center.
- The current state of IP protection and how the IP protection space needs to adapt to new technologies pushed forward by the pandemic.
- How artificial intelligence and machine learning can help enforce IP, but only if humans collaborate on training AI to enhance its effectiveness.
- What the future of IP protection will look like, and how, based on the past, it will extend from single websites and ecommerce to social media.
- What actionable steps IP professionals can take in order to succeed in this rapidly changing landscape.
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Resources mentioned
For the latest episodes, search for “Future of IP Protection” on Spotify, Apple, Google, or wherever you listen to podcasts!
More episodes
Watch on video
Episode 25Vivek Jayaram on Educating the Next Generation of IP Lawyers
Episode 24Maura Regan of Licensing International on New Approaches to IP Management
Episode 23Eproint’s Gabriela Bodden Explores IP Challenges in the Caribbean and Latin America
All 25 episodes
- 25Vivek Jayaram on Educating the Next Generation of IP Lawyers
- 24Maura Regan of Licensing International on New Approaches to IP Management
- 23Eproint’s Gabriela Bodden Explores IP Challenges in the Caribbean and Latin America
- 22WIPO’s Todd Reves on the Latest Developments at the World Intellectual Property Office
- 21Maral Behnam-Garcia on the Three Pillars for Brand Success
- 20INTA CEO Etienne Sanz de Acedo on Transforming IP into a Revenue Center
- 19AAFA’s Steve Lamar on Protecting Fashion IP in an Evolving Digital World
- 18NRF's Stephanie Martz’s Expert Advice on Harnessing Innovation in Retail
- 17Purple’s James Larson on Brand Protection in the Age of AI
- 16Nestlé's Myrtha Hurtado Rivas on How IP Protection Strategies Should Respond to Evolving Technology
- 15StockX's Paul Foley on How to Build a Brand Protection Authentication Strategy
- 14ZipString's Austin Hillam on How to Protect Your Inventions and Keep Innovation Going
- 13Kawaii Lighting's Lan Bui on Why Counterfeits Will Never Stand Up Against High-Quality Products
- 12Taking Swift Action to Protect Your IP with SwiftPaws' Meghan Wolfgram
- 11Warner Music Group's Matthew Walters-Bowens on How Musicians Can Keep Their Creative Work Protected
- 10Tapping into IP Protection Resources with Draft Top's Armand Ferranti
- 09Navigating the Processes of Knockoff Takedowns with NightCap's Michael Benarde
- 08Winning the Game of IP Protection with USAOPOLY's Paul May
- 07The Role of IP Professionals in Business Strategy with BEDGEAR's Joseph Codispoti
- 06Buzzfeed's Assistant GC on the Growing Landscape of IP Protection and Online Content Creation
- 05Keeping Your Brand Protected by Keeping Ahead of Technology
- 04Protecting IP - and People's Dreams - Through Collaboration and Anti-Counterfeiting
- 03An In-House Counsel's Guide to IP Protection and Licensing at a Large Media Company
- 02How Brands Can Achieve Consistent and Scalable Success in Protecting Their IP
- 01Beyond IP Enforcement: Protecting Your Brand's Reputation with Data, AI, and Stakeholder Communication
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