Beyond IP Enforcement: Protecting Your Brand's Reputation with Data, AI, and Stakeholder Communication
Today, we're excited to announce our new podcast: Future of IP Protection! Episode 1: Beyond IP Enforcement: Protecting Your Brand's Reputation with Data, AI, and Stakeholder Communication
Introducing the Future of IP Protection Podcast!
Today, we're excited to announce our new podcast: Future of IP Protection!
This show is dedicated to arming companies with the skills, know-how, and technology they need to future-proof their IP protection strategy for the years ahead.
In each episode, our host Branddy Spence, Head of Marketing for MarqVision, interviews a successful IP professional to learn from their experiences, distill their best practices, and leave our listeners with actionable insights that can immediately be put to work.
Episode 1: Beyond IP Enforcement: Protecting Your Brand's Reputation with Data, AI, and Stakeholder Communication
In this episode, Branddy speaks to Mark Leonard, General Counsel at Sunsweet Growers Inc. During the episode, they talk about in-house brand management, how IP protection is linked to brand reputation, and ways brands can better protect themselves with data.
Topics discussed
- What brand protection looks like in-house, where the legal department touches every department.
- What the current landscape of brand protection is, and why it goes beyond just IP enforcement.
- Why ecommerce is one of the biggest challenges to brands who want to track and monitor marketplaces for copyright infringement.
- How today's monitoring platforms are becoming more sophisticated and generating useful business intelligence.
- How to use the data gathered from monitoring efforts to address gray market issues and improve communication.
- What brand protection will look like in five years, and why AI will play a big role in streamlining efforts.
Actionable advice for brands on how to protect their IP, including why it's important to be able to communicate your brand protection strategy to stakeholders and how to train stakeholders to look for red flags.
We look forward to bringing you more conversations with actionable insights that help in your pursuit to future-proof your IP protection strategy for the years ahead.
Other Episodes You Might Enjoy
Resources mentioned
For the latest episodes, search for “Future of IP Protection” on Spotify, Apple, Google, or wherever you listen to podcasts!
More episodes
Watch on video
Episode 25Vivek Jayaram on Educating the Next Generation of IP Lawyers
Episode 24Maura Regan of Licensing International on New Approaches to IP Management
Episode 23Eproint’s Gabriela Bodden Explores IP Challenges in the Caribbean and Latin America
All 25 episodes
- 25Vivek Jayaram on Educating the Next Generation of IP Lawyers
- 24Maura Regan of Licensing International on New Approaches to IP Management
- 23Eproint’s Gabriela Bodden Explores IP Challenges in the Caribbean and Latin America
- 22WIPO’s Todd Reves on the Latest Developments at the World Intellectual Property Office
- 21Maral Behnam-Garcia on the Three Pillars for Brand Success
- 20INTA CEO Etienne Sanz de Acedo on Transforming IP into a Revenue Center
- 19AAFA’s Steve Lamar on Protecting Fashion IP in an Evolving Digital World
- 18NRF's Stephanie Martz’s Expert Advice on Harnessing Innovation in Retail
- 17Purple’s James Larson on Brand Protection in the Age of AI
- 16Nestlé's Myrtha Hurtado Rivas on How IP Protection Strategies Should Respond to Evolving Technology
- 15StockX's Paul Foley on How to Build a Brand Protection Authentication Strategy
- 14ZipString's Austin Hillam on How to Protect Your Inventions and Keep Innovation Going
- 13Kawaii Lighting's Lan Bui on Why Counterfeits Will Never Stand Up Against High-Quality Products
- 12Taking Swift Action to Protect Your IP with SwiftPaws' Meghan Wolfgram
- 11Warner Music Group's Matthew Walters-Bowens on How Musicians Can Keep Their Creative Work Protected
- 10Tapping into IP Protection Resources with Draft Top's Armand Ferranti
- 09Navigating the Processes of Knockoff Takedowns with NightCap's Michael Benarde
- 08Winning the Game of IP Protection with USAOPOLY's Paul May
- 07The Role of IP Professionals in Business Strategy with BEDGEAR's Joseph Codispoti
- 06Buzzfeed's Assistant GC on the Growing Landscape of IP Protection and Online Content Creation
- 05Keeping Your Brand Protected by Keeping Ahead of Technology
- 04Protecting IP - and People's Dreams - Through Collaboration and Anti-Counterfeiting
- 03An In-House Counsel's Guide to IP Protection and Licensing at a Large Media Company
- 02How Brands Can Achieve Consistent and Scalable Success in Protecting Their IP
- 01Beyond IP Enforcement: Protecting Your Brand's Reputation with Data, AI, and Stakeholder Communication
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