Tokopedia’s IP Protection Framework: What Brands Need to Know

As Indonesia’s e-commerce landscape rapidly expands, Tokopedia has established itself as a regional powerhouse, connecting over 14 million registered merchants to eager customers across the archipelago. With hundreds of millions of products listed and an innovative partnership with TikTok Shop, Tokopedia has solidified its position as a leader in Southeast Asia’s digital economy.

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Yet, even amid this rapid growth, Tokopedia faces the persistent challenge of intellectual property (IP) infringement: an issue that threatens both brand integrity and customer trust. Understanding how Tokopedia tackles this challenge and how to navigate their IP protection processes is essential for brands to stay ahead in Indonesia’s dynamic e-commerce market.

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What is Tokopedia?

Launched in 2009, Tokopedia has become a trusted marketplace by prioritizing fast delivery, secure payments, and a streamlined shopping experience. Its recent partnership with TikTok Shop in Indonesia has further cemented its status as a dominant player in Southeast Asia’s digital economy.

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However, with its low barriers to entry and broad product catalog, Tokopedia faces a growing challenge: counterfeit goods. To address this, Tokopedia has invested significantly in seller education campaigns and advanced technologies to proactively detect and remove infringing content.

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How Tokopedia Protects IP Rights

Tokopedia has implemented a robust IP protection framework to combat counterfeit listings and safeguard brand integrity. The process is built on several key pillars:

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• Proactive Monitoring and Seller Education: Tokopedia uses automated tools and algorithms to identify and remove some infringing products before they reach customers. It has also launched campaigns to educate sellers about their obligations under Indonesian IP law.
• Penalty Point System: To deter repeat offenders, Tokopedia has introduced a “penalty points” system. Shops that repeatedly violate IP rights see their performance scores reduced, and persistent offenders risk suspension.
• IP Product Violation Flow: When a product violates IP rights, Tokopedia removes the listing and prevents the sale of similar products from that shop. If violations persist, the shop may ultimately be suspended. This clear enforcement process ensures that brand owners’ rights are prioritized.

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How to Report IP Infringement on Tokopedia

For IP owners and their representatives, Tokopedia has developed a dedicated, account-based IP Protection Portal. This portal provides a streamlined way to submit, track, and resolve IP complaints.

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The Process:

1. Log In or Create an Account. You’ll need to register and verify your identity to access the portal.

2. Submit Documents and Verify. Complete the required forms and upload supporting documentation. Verification can take up to 14 business days and must be completed before you can begin filing infringement reports.

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3. File Your Infringement Notice. Once approved, submit a detailed infringement notice, including:
   
   • Links to the infringing product (specific product pages only, not general storefronts).
   • A clear explanation of how the product infringes on your IP.
   • Evidence supporting your claim, such as side-by-side product comparisons.
   • Identity verification documents (ID card or employment statement letter).
   • Power of attorney if you’re a representative.

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4. For trademark cases, you’ll need a valid trademark certificate registered in Indonesia. For copyright complaints, you’ll need a copyright certificate or a signed claim statement. Industrial design and patent reports must also include valid certificates, proof of identity, and other supporting documentation.
5. Track Your Reports. All submissions and their statuses can be tracked in the IP Protection Portal. Tokopedia typically reviews and responds to these requests within 14 days.
   
   

What About Tokopedia’s TikTok Shop Partnership?

For products listed through Tokopedia’s partnership with TikTok Shop, IP complaints are handled separately via the TikTok Shop Intellectual Property Protection Center (IPPC). Brands can file an infringement notice directly through this dedicated portal to ensure prompt action on counterfeit or infringing listings.

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Meeting the Challenge of IP Protection on Tokopedia

While Tokopedia’s framework is designed to support brand protection, the burden of identifying and reporting counterfeit products often falls on IP owners. Manually searching for infringements and compiling thorough evidence is not only time-consuming but also resource-intensive. Detailed documentation and precise claims are essential to ensure takedown notices are processed efficiently and to reduce the likelihood of disputes or counterclaims.

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Ready to Protect Your Brand?
At MarqVision, we understand the challenges of safeguarding your IP in the dynamic e-commerce landscape. Our AI-powered brand protection solutions help streamline the detection and takedown of infringing listings on platforms like Tokopedia, saving your team valuable time and resources while ensuring your brand’s integrity remains intact.

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Book a demo today and discover how MarqVision can help you protect your IP in Indonesia’s fast-growing e-commerce market.