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New Year, New Frontiers in Brand Protection with Gen AI

New Year, New Frontiers in Brand Protection with Gen AI
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In our first webinar of 2025, titled “New Year, New Frontiers in Brand Protection with Gen AI”, we explored how modern technology, especially Gen AI and large language models (LLMs), can help brands outpace infringers, streamline enforcement, and even uncover new market insights.

The Speakers

  • Charlie Abrahams, Industry Commentator & Brand Protection Veteran
  • Rino Lee, Head of AI at MarqVision
  • Christina Kim, Head of Marketing at MarqVision

The Past: Brand Protection’s Traditional Challenges

For years, the standard approach to brand protection revolved around manual detection and enforcement. As online marketplaces exploded, the time and cost to enforce IP rights skyrocketed. Businesses often threw manpower at the problem—reviewing countless online listings, sifting through social media posts, and scrambling to file takedown notices.

Even early tech adopters struggled with sheer volume, and truly automated solutions were rare. As infringers adapted and found new platforms and strategies, brand owners were left in a perpetual game of whack-a-mole.

The Present: Gen AI Transforming Brand Protection

Large language models (LLMs) excel at understanding context and nuances—critical for uncovering subtle patterns of infringement. Going beyond standard keyword or image matching, they can handle contextual analysis, understand nuanced seller conversations, and even communicate in multiple languages—all at scale.

Essentially, Gen AI can think more like a human, handling tasks that once seemed impossible to fully automate.

So what does this mean in practice?

Faster, More Accurate Detection

  • Contextual understanding helps to spot synonyms, misspellings, and code words used by infringers.
  • Identify hidden channels of counterfeit sales that evade traditional keyword or image searches.

Scalable Enforcement

  • Engage with hundreds—or even thousands—of sellers simultaneously via conversational AI even within chat platforms. Conversational Intelligence finally allows for rapid mass-detection even within private spaces where criminals operate online.
  • Auto-generate takedown reports specific to each marketplace’s unique requirements.

Proactive Market Insights

  • Analyze emerging counterfeit trends to see exactly which products and features are in highest demand.
  • Unearth cross-border reseller networks and unauthorized distribution channels.

What’s New at MarqVision

During the webinar, we showcased two of MarqVision’s AI-powered features that address these modern challenges head-on.

Conversational Assistant

MarqVision’s Conversational Assistant is a Gen AI-powered tool that mimics human speech to infiltrate private messaging groups used by counterfeiters. By naturally conversing with suspicious sellers, this AI gathers crucial evidence of infringement—evidence that would otherwise remain hidden behind closed chats.

  • Automated Seller Engagement: The AI converses directly with potential infringers, gathering evidence in a natural, human-like way—no more manual back-and-forth.
  • Multilingual Capability: Seamlessly switches languages to match the seller, revealing cross-border infringements and hidden networks.
  • Scalable Enforcement: Handles hundreds (or even thousands) of concurrent conversations, drastically cutting response times.

AI-Powered Seller List Management

Using spreadsheets to manage countless online listings is a nightmare for most brands. MarqVision’s AI Seller List Management organizes potential infringements automatically, using Gen AI to categorize suspicious listings for rapid review. With a single click, teams can take immediate action—avoiding the time and cost associated with engaging multiple law firms.

  • Smart Authorization: Automatically filters sellers to highlight potential infringers or verify legitimate resellers, reducing manual spreadsheet management.
  • One-Click Enforcement: Bulk-takedowns become possible with AI-generated reports customized for each marketplace’s specific requirements.
  • Time Savings: Users report saving up to 20+ hours a week, allowing them to focus on higher-level strategy.

Beyond Protection: AI as a Growth Driver

The webinar also shed light on how Brand Protection isn’t just about stamping out infringements. Powered by Gen AI, it’s become a business intelligence tool that can guide IP strategies and even shape new product development. Counterfeits often reveal what consumers are gravitating toward—colors, styles, features, price points—giving brands a unique lens into real-time market demand.

Meanwhile, robust brand protection fosters customer trust and loyalty, preserving the authenticity of your products. That directly impacts revenue, reduces costs associated with returns and warranties on knockoffs, and protects your brand’s hard-earned reputation.

Ready to See It in Action?

The best way to understand the power of Conversational Assistant and AI-Powered Seller List Management is to experience them firsthand.

Request Your Personalized Demo

Discover how MarqVision’s Gen AI solutions can revolutionize your brand protection strategy, making it faster, more cost-effective, and infinitely scalable. Don’t let infringers define your brand—take control with Marq AI

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