Announced at IPx LA: Innovations that Tie Brand Protection and Brand Control into One Platform

In 2020, we named our company MarqVision as a reflection of our mission. Marq was a play on “trademark,” the foundation of every brand’s identity. Vision spoke to the technology powering our platform to detect and remove counterfeits at scale. 

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But the landscape has changed. Counterfeiters have grown more sophisticated, operating in coordinated, cross-border rings. Criminal enterprises don’t stop at fakes: online scams and impersonation schemes are multiplying. Piracy is draining revenue from streaming and gaming at record speed. Unauthorized resellers are eroding margins and trust across every major marketplace.

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That’s why the launches we unveiled at IPx LA are not incremental updates. Together, they mark a defining milestone for both MarqVision and the future of brand protection. With the expanded Marq AI product suite, we’re introducing solutions built on proven enforcement outcomes and market intelligence, moving beyond reaction to give brands true control.

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Now, businesses can manage the full spectrum of brand risks—trademarks, counterfeits, unauthorized sales, piracy, and impersonation—within one unified platform that turns protection into profit.

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Measuring the ROI of Brand Protection with the Brand Exposure Report

The scale of counterfeiting today is staggering. Our product teams have found that the networks behind copying brands grow more sophisticated and complex by the day. For instance:

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• 86% of seller clusters operate across multiple platforms including Amazon, eBay, Instagram, TikTok Shop, and more.
• Some networks stretch across nine countries, spreading their business across borders rapidly
• The largest network MarqVision has ever tracked? 1,000+ seller accounts, with thousands of associated fake listings for each account. In total, the team estimated 44 million counterfeit units in circulation from a single network.

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In today’s reality, counting takedowns alone is a hollow metric. It doesn’t reflect the scale of organized counterfeiting or the revenue truly at risk. That’s why at MarqVision, we’ve built a new way to measure and prove impact and finally shift the equation back in your favor.

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Landscaping Your Risk with the Brand Exposure Report

Until now, brand protection teams have been forced to piece together fragmented data bycross-referencing marketplace listings, enforcement numbers, seller identities, and IP portfolios, just to guess where to focus their next move. It could take weeks of manual work, with no clear way to prove the impact of their efforts.

The Brand Exposure Report changes that.

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Our new product scans millions of listings across every major marketplace and maps them directly against your IP coverage. The result is a single, navigable dashboard that shows where your brand faces the greatest threats by country, platform, and product. What once looked like chaos now comes into sharp focus.

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For the first time, brands can also quantify counterfeit risk with a clear metric: the Saturation Rate. This “good-to-bad” ratio compares authentic product listings to counterfeit ones, making it simple to track progress, benchmark improvements, and prove momentum. 

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As you can see here, you can also pinpoint the biggest risks by country and platform, and even overlay your IP coverage. Click into “China,” for example, and it immediately shows the issues you’re facing and whether there’s an IP foundation in place to take enforcement actions. From there, you can double-click into each platform for deeper insights.

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The Brand Exposure Report transforms counterfeit enforcement from reactive and opaque into proactive, measurable, and accountable—helping you protect your customers, your reputation, and your bottom line.

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Want to see how this works in practice? Join our upcoming webinar, where we’ll go deeper into the Brand Exposure Report and show how these insights can be used to measure the ROI of your brand protection program. Sign up here to reserve your spot.

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Greater Price Monitoring Insights & Control for Unauthorized Sales

Unauthorized resellers are one of the most frustrating challenges for brands today. They cut into margins, damage relationships with trusted distributors, and — especially in industries like health, beauty, and food — put consumers at real risk when products aren’t stored, shipped, or handled properly.

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The problem is bigger than most teams realize:

• 59% of brands see Amazon as their #1 priority marketplace to control, yet 41% don’t know if they’ve even lost the Buy Box.
• 1 in 5 brands have no one managing unauthorized sellers.
• In industries like health, beauty, and food, unauthorized sales create not just revenue loss but also safety and liability risks.

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To solve this, we’re launching the first unified Unauthorized Sales Suite inside Marq AI. It gives you a single, global view of where and how unauthorized reselling is happening, and the tools to act quickly:

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AI Model Matching: Achieves 94%+ accuracy in identifying and clustering SKUs across Amazon, eBay, Walmart, Rakuten, Coupang, and Alibaba.

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Global MAP Monitoring: Goes beyond sticker price to calculate the true price customers pay—including hidden shipping or bundle fees.

Seller Match & Dialogue: Connects unauthorized activity back to rogue partners, then enables you to reach them in their local language with automated, trackable outreach.

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For the first time, you can see exactly who is selling your products, where, and at what price—and then take action to protect both revenue and reputation. Instead of juggling multiple tools or reacting after the damage is done, Marq AI gives you a single command center for unauthorized sales worldwide. Please visit our unauthorized sales page for more information.

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Real-Time Defense for Gaming and Live Events

In live entertainment events such as sports matches and concerts, pirated streams outrank official channels within hours. Legacy enforcement is too slow, and by the time action is taken, the damage is done with most of the audience traffic redirected to unauthorized streamers.

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MarqVision introduces the first real-time piracy defense suite, purpose-built for gaming studios and live events:

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• Livestream Monitoring & Enforcement: On popular streaming video sites like YouTube and TikTok, infringing content is detected and removed in 15 minutes or less.
• Unauthorized Ticket Resale Takedowns: Eliminate scalping posts across marketplaces and social platforms in multiple languages.

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Entertainment and gaming companies can recover up to 10% of revenue lost to piracy, while entertainment brands can preserve official rankings and stop illegal resale before it damages ticketing revenue.

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Reinventing Trademark Management with Marq Folio

For most brands, trademarks are still managed the old-fashioned way: email chains, clunky government portals, and endless spreadsheets. Timelines are unclear, risks are hard to interpret, and too often, teams are left guessing whether their filings will succeed — or if a copycat will beat them to market.

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Instant Report Generation

Instead of waiting weeks for an outside attorney to piece together a filing strategy, Marq Folio automatically generates a comprehensive eligibility report the moment you submit an application. The report highlights:

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• Conflicts in specific classes
• Lookalike marks (e.g., Glina vs. Glinna)
  
• Likelihood of rejection or challenge

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An IP specialist reviews the report and delivers a filing plan within days—not weeks.

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Continuous Monitoring with Folio Watch

Trademark protection doesn’t stop once your application is filed. With Folio Watch, brands can continuously monitor for new filings that encroach on their marks. If a risk is detected, the dashboard surfaces it instantly, along with clear, country-specific next steps. Instead of being blindsided months later, you’re equipped to act early.

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Subscription Simplicity

We also designed Marq Folio as a subscription service that scales with you, whether you’re a startup filing your first marks or a global enterprise managing dozens of portfolios across multiple regions. The model gives teams predictability, clarity, and speed without the unpredictability of legal billable hours.

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The result? Trademark management that is faster, clearer, and proactive—so you can protect your brand’s identity with the same speed and precision that you launch new products.

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To learn more, visit Marq Folio today.

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The innovations we announced at IPx LA mark a new chapter in brand protection, where enforcement is measurable, ROI is provable, and brand control spans every digital touchpoint.

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Ready to see how Marq AI works? Schedule a demo with our team and experience the Brand Exposure Report, Unauthorized Sales Suite, and Real-Time Piracy Defense firsthand. Discover how Marq AI can help you protect your IP, recover lost revenue, and launch into new markets with confidence by scheduling a demo today.

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