Temu Reporting Guide: How to Report Fakes, Scams, and IP Infringement

The Rise of Temu and the Growing Issue of Counterfeits

Temu, a rapidly expanding e-commerce marketplace, has taken the online shopping world by storm: in fact, it was the most downloaded app on the Apple App Store in 2024. The platform attracts millions of consumers daily with its vast selection of heavily discounted products, ranging from electronics and fashion to home goods and accessories.

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However, as Temu’s popularity grows, so does the concern over counterfeit products, unauthorized brand use, and intellectual property (IP) violations.

Many third-party sellers exploit Temu to distribute counterfeit goods, deceiving buyers and harming legitimate brands. For instance, counterfeit versions of Marc Jacobs’ viral Tote Bag have been spotted on Temu for just $15, while the authentic product retails for over $300. This type of IP infringement can severely impact brand trust, mislead consumers, and result in significant revenue losses for legitimate businesses.

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If you’re a brand owner facing counterfeit listings or unauthorized use of your intellectual property on Temu, taking swift action is essential. This guide outlines how to report IP violations and protect your brand.

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How to Report Counterfeit and IP Infringements on Temu

Temu provides an Intellectual Property Infringement Report Portal (IP Portal) where brands can file complaints and request the removal of infringing products. Follow these steps to report violations:‍

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Step-by-Step Guide to Reporting IP Violations on Temu

• Access the IP Portal: If you don’t have an account, create one by registering as a rights owner on Temu’s IP Portal.

• Submit a Complaint: Navigate to the "Report Infringement" section. Collect and input the URLs of infringing product listings.
  
  • Provide your IP registration details, including the trademark or copyright registration number and the name of the IP rights holder.

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• Upload Supporting Documents: Include proof of ownership, such as trademark certificates, copyright registrations, or cease-and-desist notices.

• Submit and Monitor Your Report: Track the status of your complaint through your IP Portal dashboard.

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If your complaint is valid, Temu should remove the infringing listings. However, enforcement can be inconsistent, so it does require persistent monitoring.

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Scaling Brand Protection: How MarqVision Safeguards IP on Temu

For brands facing frequent counterfeit issues, manual takedown requests may not be enough. This is where MarqVision, an AI-driven IP protection platform, can help streamline enforcement.‍

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How MarqVision Protects Your Brand on Temu

• Automated Detection: MarqVision continuously scans Temu for counterfeit products, identifying bad actors before they cause damage.

• Bulk Enforcement: Instead of filing takedown requests one by one, MarqVision enables brands to remove multiple infringing listings simultaneously.
• Post-Takedown Monitoring: Removing a single listing doesn’t guarantee long-term protection. MarqVision tracks takedowns and identifies repeat offenders.‍
• Seller Account Takedowns: MarqVision doesn’t just remove counterfeit listings—it helps brands take down entire seller accounts that repeatedly violate IP rights, ensuring bad actors are permanently removed from Temu.

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Conclusion

Counterfeit products on Temu can threaten your brand’s reputation, revenue, and consumer trust. While reporting infringing listings through Temu’s IP Portal is a crucial first step, manual enforcement alone may not be enough to combat counterfeiters operating at scale. By leveraging AI-driven solutions like MarqVision, brands can automate detection, enforcement, and long-term monitoring to stay ahead of counterfeit threats.

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Protecting your brand requires proactive measures to strengthen your IP enforcement, safeguard consumer trust, and fight back against counterfeiters. Schedule a demo now to discover how AI-powered brand protection can help you maintain control over your intellectual property.