Three Things to Watch for in Brand Protection for 2023

New regulations, initiatives, and technologies are reshaping our world and intellectual property strategies. During this webinar, our panel will review and discuss three hot topics and trends to keep an eye on in 2023 in the Brand Protection space.

‍1. Information Sharing vs Data Privacy

‍Will the EU Toolbox against Counterfeiting and the new Digital Services Act successfully reconcile the importance of information sharing with the limitations of data privacy rules?

Hear about various perspectives on the importance of information sharing in anti-counterfeiting efforts, best practices, and frustrations due to the limited access to infringement data.

‍2. Tracing Back Counterfeiters

‍How can brands effectively protect supply chain transparency and trace back counterfeit traders? How can they effectively cooperate with various actors, such as intermediaries and public sector organizations, online and offline? Is technology a useful tool?

3. New Brand Protection in Asia

‍Reinforced law enforcement vs Evolving counterfeiters. We discuss the new “Catch Me If You Can” dynamic across online and offline in Asia and how to achieve effective enforcement.