BEYOND23

BEYOND23 is your gateway to achieving brand growth in Asia. In Day 1, our guest panels, Ross Zhang, Legal Counsel at Weixin, and Alvin Chua, IP Attorney & Coordinator for SeCA from Robinson LLC, delved into the pressing challenges and current landscape of Asian marketplaces. Gain insights on overcoming barriers and optimizing success in Asia's dynamic markets.

• Exploring marketplace perspectives on safeguarding brands, featuring real-world strategies.
• Tackling the trend of counterfeit product promotions on social media platforms.
• Addressing gray market challenges and maintaining brand integrity.
• Insights into the crucial role of collaboration between stakeholders for robust IP protection.

Access valuable insights into e-commerce challenges, strategies against counterfeits, and effective approaches to gray market issues.

Beyond 23 finished with an insightful conversation about topics surrounding international expansion, particularly across Asian countries. Joining us for this session were Alan Peng, Co-Founder of Sxper Dxper, Daniel Shin, Head of Corporate Development at MCM, and Tim Ahn, Overseas Sales at Anew Golf.

• Reworking your brand’s story to better resonate with a new market of customers
• The key changes in consumer habits, behaviors, and trends over the past five years.
• Learning about your new customer base using local insights, partnerships, and data.
• Learn how to use data to drive decision making and identify new business opportunities.
• Manage IP across national borders, navigating threats of counterfeits, and avoiding common mistakes in foreign cultures.

You can revisit this session for free to learn how to find success when expanding a brand into new territories from proven experts.