ON-DEMAND

BEYOND23

That's a wrap on BEYOND23! Register to get updates on BEYOND24 and more. Relive this year's moments with the on-demand recording below

WEBINAR

Navigating Brand Growth, Influence, and IP in Asia's Dynamic Marketplace

BEYOND23 Event

In this Webinar

In this Event

BEYOND23 is your gateway to achieving brand growth in Asia. In Day 1, our guest panels, Ross Zhang, Legal Counsel at Weixin, and Alvin Chua, IP Attorney & Coordinator for SeCA from Robinson LLC, delved into the pressing challenges and current landscape of Asian marketplaces. Gain insights on overcoming barriers and optimizing success in Asia's dynamic markets.

Panelist

Speakers

Ross Zhang
Legal Counsel, Weixin
Alvin Chua
IP Attorney & Coordinator, SeCA at Robinson LLC

Partnered with

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DAY 1

Tackling Counterfeit Challenges in Asian Marketplaces

BEYOND23 is your gateway to achieving brand growth in Asia. In Day 1, our guest panels, Ross Zhang, Legal Counsel at Weixin, and Alvin Chua, IP Attorney & Coordinator for SeCA from Robinson LLC, delved into the pressing challenges and current landscape of Asian marketplaces. Gain insights on overcoming barriers and optimizing success in Asia's dynamic markets.

Key Highlights

  • Exploring marketplace perspectives on safeguarding brands, featuring real-world strategies.
  • Tackling the trend of counterfeit product promotions on social media platforms.
  • Addressing gray market challenges and maintaining brand integrity.
  • Insights into the crucial role of collaboration between stakeholders for robust IP protection.

Watch the On-Demand Recording

Access valuable insights into e-commerce challenges, strategies against counterfeits, and effective approaches to gray market issues.

Panelist

Speakers

Ross Zhang
Legal Counsel, Weixin

Legal Counsel,
Weixin

Alvin Chua
IP Attorney & Coordinator, SeCA at Robinson LLC

IP Attorney & Coordinator,
SeCA at Robinson LLC

DAY 2

From Local to Global: Scaling Your Brand in the Asian Market

Beyond 23 finished with an insightful conversation about topics surrounding international expansion, particularly across Asian countries. Joining us for this session were Alan Peng, Co-Founder of Sxper Dxper, Daniel Shin, Head of Corporate Development at MCM, and Tim Ahn, Overseas Sales at Anew Golf.

Key Highlights

  • Reworking your brand’s story to better resonate with a new market of customers
  • The key changes in consumer habits, behaviors, and trends over the past five years.
  • Learning about your new customer base using local insights, partnerships, and data.
  • Learn how to use data to drive decision making and identify new business opportunities.
  • Manage IP across national borders, navigating threats of counterfeits, and avoiding common mistakes in foreign cultures.

Watch the On-Demand Recording

You can revisit this session for free to learn how to find success when expanding a brand into new territories from proven experts.

Panelist

Speakers

Alan Peng
Co-Founder,
Sxper Dxper

Co-Founder,
Sxper Dxper

Daniel Shin
Head of Corporate Development, MCM

Head of Corporate Development,
MCM

Tim Ahn
Overseas Sales, Anew Golf

Overseas Sales,
Anew Golf

MarqVision Event

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