An In-House Counsel's Guide to IP Protection and Licensing at a Large Media Company
In this episode, Branddy speaks to Raelynn Leggio, Corporate Counsel at Forbes. During the episode, they talk about the daily duties of in-house counsel for a media company, the challenges of IP protection and achieving executive buy-in, and how to build an IP protection strategy that will add value to your company.
- What a day in the life of an in-house counsel looks like, including Raelynn's two key areas of focus: brand licensing and media licensing.
- How Raelynn has seen the state of IP protection change over the years, from fashion law and tracking down physical shops to media and licensing and tracking infringing activity online.
- Why one of the biggest challenges today is how to get executives and stakeholders to care about brand protection, and why they should view it as a profit center and saver, and not as a cost center.
- The importance of collecting and analyzing data in order to develop a brand protection strategy so that you know where to start and what to target.
- What IP protection will look like in five years for an in-house counsel, especially when it comes to contracts and local licenses being impacted by force majeure incidents like COVID and wars.
- Advice on how to succeed in IP protection, including understanding your pain points, the need for patience while building a strategy, and why setting expectations is key.
For the latest episodes, search for “Future of IP Protection” on Spotify, Apple, Google, or wherever you listen to podcasts!
Subscribe to our newsletter
Stay up-to-date on the lastest IP Protection content from MarqVision.