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Podcast · Episode 6 of 25

Buzzfeed's Assistant GC on the Growing Landscape of IP Protection and Online Content Creation

Randy Houston Jr., Assistant General Counsel at Buzzfeed, discusses the unique challenges of protecting IP in the ever-evolving digital world.

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Episode 6 Future of IP Protection

Listen to the full conversation

In this episode, Branddy Spence speaks with Randy Houston Jr., Assistant General Counsel at Buzzfeed, who has been working in the field of IP and entertainment law for 27 years.

During the episode, they discuss the unique challenges of protecting IP in the ever-evolving digital world, particularly with the shift from traditional brick-and-mortar businesses to online platforms. Randy shares his experiences working with startups that broadcast live musical performances over the internet in the late 1990s, his involvement in two groundbreaking projects: broadband initiatives in the early 2000s and TV Everywhere with NBC Sports in the 2010s, where he sees IP protection going and his advice for newcomers in the industry.

Topics discussed

  • Randy emphasizes the importance of keeping up with technology to stay competitive and relevant in any industry. 
  • The importance of having great relationships with foreign counsel and the need for new copyright laws to govern and protect content created via artificial intelligence. 
  • Protecting IP in the digital world presents unique challenges as businesses shift from traditional brick-and-mortar to online platforms.
  • Why keeping great relationships with foreign counsel is important, as IP is global.
  • New copyright laws and what may be needed to govern and protect content created via artificial intelligence.
  • The challenges media companies face with social media and the use of other people's content, such as snippets of songs, images, or videos, especially with the rise of platforms like TikTok.
  • Randy's top three pieces of advice for IP professionals in the face of developing technology.

Other Episodes You Might Enjoy

Resources mentioned

For the latest episodes, search for “Future of IP Protection” on Spotify, Apple, Google, or wherever you listen to podcasts!

More episodes

Watch on video
All 25 episodes
  1. 25Vivek Jayaram on Educating the Next Generation of IP Lawyers
  2. 24Maura Regan of Licensing International on New Approaches to IP Management
  3. 23Eproint’s Gabriela Bodden Explores IP Challenges in the Caribbean and Latin America
  4. 22WIPO’s Todd Reves on the Latest Developments at the World Intellectual Property Office
  5. 21Maral Behnam-Garcia on the Three Pillars for Brand Success
  6. 20INTA CEO Etienne Sanz de Acedo on Transforming IP into a Revenue Center
  7. 19AAFA’s Steve Lamar on Protecting Fashion IP in an Evolving Digital World
  8. 18NRF's Stephanie Martz’s Expert Advice on Harnessing Innovation in Retail
  9. 17Purple’s James Larson on Brand Protection in the Age of AI
  10. 16Nestlé's Myrtha Hurtado Rivas on How IP Protection Strategies Should Respond to Evolving Technology
  11. 15StockX's Paul Foley on How to Build a Brand Protection Authentication Strategy
  12. 14ZipString's Austin Hillam on How to Protect Your Inventions and Keep Innovation Going
  13. 13Kawaii Lighting's Lan Bui on Why Counterfeits Will Never Stand Up Against High-Quality Products
  14. 12Taking Swift Action to Protect Your IP with SwiftPaws' Meghan Wolfgram
  15. 11Warner Music Group's Matthew Walters-Bowens on How Musicians Can Keep Their Creative Work Protected
  16. 10Tapping into IP Protection Resources with Draft Top's Armand Ferranti
  17. 09Navigating the Processes of Knockoff Takedowns with NightCap's Michael Benarde
  18. 08Winning the Game of IP Protection with USAOPOLY's Paul May
  19. 07The Role of IP Professionals in Business Strategy with BEDGEAR's Joseph Codispoti
  20. 06Buzzfeed's Assistant GC on the Growing Landscape of IP Protection and Online Content Creation
  21. 05Keeping Your Brand Protected by Keeping Ahead of Technology
  22. 04Protecting IP - and People's Dreams - Through Collaboration and Anti-Counterfeiting
  23. 03An In-House Counsel's Guide to IP Protection and Licensing at a Large Media Company
  24. 02How Brands Can Achieve Consistent and Scalable Success in Protecting Their IP
  25. 01Beyond IP Enforcement: Protecting Your Brand's Reputation with Data, AI, and Stakeholder Communication

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