2026 Report
Fighting the AI Tax: A Must-Read Report for Growth and Marketing Teams
How leading brands transform enforcement from cost center to revenue engine.
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Executive summary
AI has created a hidden tax on brand growth. 78% of brands now lose 5%+ of annual revenue to counterfeits and impersonation, with over half seeing fake accounts and counterfeit products appear within just one week of a viral moment. This report reveals how leading brands are quantifying this cost and transforming enforcement from cost center to revenue protection engine.
78%
lose 5%+ of annual revenue to the AI tax
57%
see fake accounts within 1 week of virality
85%
experiencing
AI-accelerated threats
Key Findings
85%
agree brand protection should shift to revenue metrics
82%
plan to increase investment in 2026
66%
report CFO is supportive or champions brand protection
50%
now prioritize revenue protected over takedowns
46%
now prioritize revenue protected over takedowns
