How to Report Counterfeits and IP Infringements on Walmart Marketplace

‍Walmart Marketplace: Expanding Reach, Emerging Challenges

Walmart Marketplace has rapidly evolved into a formidable e-commerce platform, boasting over 700 million SKUs and attracting a diverse range of third-party sellers. This expansion, while offering consumers a vast product selection, has also introduced complexities in maintaining product authenticity and brand integrity.

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A recent incident underscores these challenges: the viral popularity of imitation Hermès Birkin handbags, dubbed 'Wirkin' bags, led to their sudden disappearance from Walmart's online store. This move highlights Walmart's proactive stance in addressing potential IP infringements and maintaining brand trust.

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To combat counterfeit products, Walmart has implemented stringent policies. Their Prohibited Products Policy explicitly bans the sale of counterfeit items, defining them as inauthentic goods intended to appear or be sold as authentic. Violations can lead to the removal of listings and potential suspension of seller accounts.

How to Report Infringing Listings on Walmart

Walmart provides a structured process for rights holders to report IP infringements:

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1. Access the Walmart Brand Portal

Navigate to the Walmart Brand Portal to initiate the reporting process.

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2. Complete the IP Claim Form

Provide detailed information, including:

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• Your contact details
• Type of IP infringement (trademark, copyright, patent)
• URLs of the infringing listings
• Description of the infringement
• Supporting documentation (e.g., registration certificates)
  
  

3. Submit and Monitor

After submission, Walmart's Trust & Safety team will review the claim. While response times may vary, Walmart typically addresses valid claims promptly. You will receive notifications regarding the status of your claim and any actions taken.

Strengthening Your Brand Protection

While Walmart offers mechanisms to report IP infringements, the manual process can be time-consuming, especially for brands facing widespread counterfeiting. This is where MarqVision steps in.

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MarqVision's AI-powered platform automates the detection and removal of counterfeit listings across e-commerce marketplaces, including Walmart. Our solution offers:

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• Automated Monitoring: Continuous scanning of Walmart Marketplace to identify potential infringements.
  
  
• Bulk Enforcement: Simultaneous reporting of multiple infringing listings, streamlining the takedown process.
  
  
• Post-Takedown Surveillance: Ongoing monitoring to prevent re-listing of counterfeit products.
  
  
• Seller Analysis: Identification and tracking of repeat offenders to facilitate long-term enforcement strategies.
  
  
• Marketplace Partnerships: MarqVision works directly with marketplace partners to escalate and resolve IP cases faster—reducing delays and increasing takedown success rates.
  
  

By integrating MarqVision into your brand protection strategy, you can proactively safeguard your intellectual property, maintain brand reputation, and ensure consumer trust.