Pre-register for the 2025 E-commerce Growth Strategy Report
Our report for brands on Coupang, Naver and other Korean marketplaces: practitioners on revenue lost to resale, how to respond and how to price competitively.
Irene Lee4 min read
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Practical insights from practitioners, from fighting the gray market to pricing competitively
“Our products keep ending up with unauthorized sellers. We can’t find the cause, and there’s nothing useful to go on.”
“We’re losing sales to the competition for Item Winner, and we don’t know where to start.”
“We do price monitoring internally, but we can’t really tell whether it’s working.”
If you run e-commerce, you’ve probably asked these questions yourself. Once a brand’s pricing policy starts to break down online, the problem of unauthorized gray-market sellers only gets worse.
So how are brands tackling it? To find out, MarqVision surveyed 200 e-commerce practitioners in Korea and abroad. Our insight report draws on their experience to show how serious gray-market revenue losses are and what strategies actually work.
Sign up for an alert and be the first to get the report.
Key insights in the report
- How often gray-market sales occur and how they affect annual revenue
- The main routes by which products reach unauthorized sellers
- Competition for Item Winner on major platforms such as Amazon and Coupang, and the revenue brands lose
- The main reasons pricing policies break down, and how to track them
- The strategies and budgets practitioners actually use
- The average time it takes to recover lost price competitiveness
The report will be published in May. Sign up for an alert now and be the first to get it.
Struggling with recurring marketplace problems such as unauthorized sellers, resale, gray-market sales and falling prices?
Get a precise read on the risks that directly affect your brand and build an effective response strategy. Book a consultation now, and we’ll propose a tailored strategy based on 7 days of free monitoring.
