How to Report Counterfeit Listings on AliExpress

AliExpress, part of the Alibaba Group, is a leading global marketplace connecting millions of buyers and sellers. While it offers competitive pricing across a vast range of products, AliExpress has also faced persistent challenges with counterfeit goods and unauthorized brand use.

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In recent years, however, AliExpress has taken substantial steps to strengthen its intellectual property (IP) enforcement procedures. Through the Alibaba Intellectual Property Protection (IPP) Platform, rights holders can now report infringement across multiple Alibaba-owned marketplaces through a centralized portal.

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Despite these improvements, counterfeiters continue to adapt quickly, making it essential for brands to understand how to navigate AliExpress’ reporting process effectively. This guide explains how to report infringements on AliExpress and how brands can stay ahead with smarter enforcement strategies.

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How to File a Takedown Request on AliExpress

AliExpress counterfeit reporting is managed through the Alibaba IPP Platform, where IP owners can submit infringement notices against listings that misuse trademarks, copyrighted content, or patented designs. Here's a step-by-step breakdown:

Step 1: Create and Verify Your IPP Platform Account

• Visit the Alibaba IP Protection Platform and sign up for an account.
  
  
• Confirm your registration via email and complete the initial setup.
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Step 2: Record Your Intellectual Property (IP)

Before you can submit takedown requests, you must first register your IP rights:

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• Trademarks: Upload official trademark certificates.
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• Copyrights: Provide copyright registrations or submit a Copyright Claim Statement.
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• Patents: Submit patent registration documents.
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Tip: While AliExpress recognizes foreign IP rights, having a Chinese IP registration can speed up the process.

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Step 3: Report the Infringing Listings

Once your IP is verified:
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• Click ‘Submit a Complaint’ from the dashboard.
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• Choose AliExpress as the target marketplace.
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• Identify the type of infringement (trademark, copyright, or patent).
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• Provide necessary evidence:
  
  • URLs of the infringing product listings
    
  • Screenshots demonstrating infringement
    
  • Official IP documentation
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• Submit the complaint for review.
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Most takedown notices are reviewed within 24 to 72 hours. Sellers have the right to contest, but baseless appeals are typically rejected after the first review.

Step 4: Monitor and Manage Your Complaints

Track each complaint under the Manage Complaints section:
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• Monitor seller responses and platform actions.
  
• Provide additional supporting evidence if needed.
  
• Keep a record of outcomes to identify repeat infringers.
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AliExpress’ IPP platform is structured to maintain transparency throughout the process, allowing brands to follow each complaint’s progress closely.
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Why Manual Reporting Might Not Be Enough

While AliExpress has improved its takedown response times and streamlined reporting mechanisms, manual IP enforcement remains reactive and time-consuming, especially for brands facing widespread counterfeiting.
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Counterfeiters often repost listings under new seller accounts or slightly modify their product descriptions to evade detection. This cycle can quickly overwhelm brands trying to protect their reputation one listing at a time.
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MarqVision offers a smarter solution. Using advanced AI, MarqVision proactively detects, flags, and helps remove infringing listings across AliExpress before they cause brand damage. Instead of submitting takedowns manually, brands can automate enforcement actions at scale, saving time, reducing costs, and securing faster results.
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• Bulk Reporting: Enforce on hundreds of counterfeit listings at once.
  
• Post-Takedown Monitoring: Detect and prevent re-listings by bad actors.
  
• Persistent Seller Targeting: Focus enforcement efforts on the most harmful sellers, not just individual products.
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By combining AliExpress’ platform tools with MarqVision’s cutting-edge brand protection technology, companies can move from reactive to proactive and build a stronger, more resilient enforcement strategy.

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Protect Your Brand on AliExpress with Smarter Tools

AliExpress continues to improve its IP protection processes, but the fight against counterfeits requires more than just submitting complaints. Brands must be strategic, persistent, and proactive in their enforcement efforts.

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Whether you're an emerging brand or a global leader, securing your intellectual property on AliExpress starts with understanding the takedown process and investing in technology that scales with the challenge.

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Don't let counterfeit sellers define your brand’s presence on AliExpress. Protect your IP the smarter way. Contact MarqVision today to learn how we help brands of all sizes automate AliExpress enforcement and stay ahead of infringement threats.