The e-commerce growth roadmap

Online shopping in Korea recently hit an all-time high of KRW 242.897 trillion,
with online spending on food and beverages, health supplements and pet food growing especially fast.

But a growing online market doesn't automatically mean growing revenue for your brand.
Individual sellers, whose numbers grow 40% a year, have pulled brands into an unavoidable race to the lowest price,
and as a result about 21% of revenue is being lost.

Smart shopping is now a given in the age of online commerce,
but unofficial sellers create a range of risks for brands.

A worse consumer experience: counterfeits and products close to their expiration date in circulation

Lower trust in the brand: products from unclear channels that can't be serviced under warranty, and customers who leave

A weaker brand image: reckless race to the lowest price

Lost revenue: sales spreading through third-party sellers

Based on a survey of retail and distribution managers in Korea and the US, this webinar covers the essentials every e-commerce sales manager needs to know:
how much revenue companies actually lose to unauthorized sales, how often PPM drops,
and, for any brand selling on Coupang, how much revenue is lost when another seller wins the “Item Winner” spot.

Charles Shin, former principal product manager at Coupang and now head of MarqVision's unauthorized sales solution,
will share the unauthorized sales problems distribution managers face and how to solve them.

Join the webinar on May 29 at 2 PM
to understand the unauthorized sales problem fully and build a strategy that works.