Purple’s James Larson on Brand Protection in the Age of AI

• How generative AI, like ChatGPT and Bard, is changing the landscape of intellectual property.
• The long-running debate between whether IP encourages or stifles creativity and innovation in the business world.
• How a young brand can wisely prioritize their IP strategy within the constraints of low budgets and high expectations.
• The battle between fast-evolving technology and how IP law will always lag behind, but also always stay relevant and essential.
• How experienced IP professionals like James find creative and innovative solutions to problems then help them overcome major hurdles.

#1.)  I think Chat GPT, first of all, may produce challenges, but I also think it produces opportunity. I've spoken with a lot of patent practitioners who have leaned into it and actually are using it, and I think that's smart

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#2.) One of the things that I think you'll find with most patent practitioners is we are pretty adamant, at least I am, that I don't think IP protection stifles innovation. I think it actually encourages it. 

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#3.) I think as a young company, I'm always looking at what are their needs? Is this a company that truly has if they're looking for innovative or an invention type of device protection, or are they looking for brand protection? If they've got a really great name and 40 people are going to want to take that name and use it, well, now let's worry about a logo and a trademark

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#4.)  Technology is going to constantly evolve. So the way I see IP is, it has to evolve with it.