Maura Regan of Licensing International on New Approaches to IP Management
During the episode, Maura and Branddy talk through changes in the intellectual property industry over the past few years, share actionable steps for brands starting their IP development, and the threats that new technologies are set to bring brands in the coming years.
Get in touch with your host, Branddy Spence.
- The roles that technologies like Chat GPT and Deepfakes will play in brand protection in the future
- How IP management is changing from a top-down approach to a more dynamic conversation between brands and consumers
- The line that separates fans using your branding as an act of appreciation and IP infringement
- Aligning key stakeholders from every corner of an organization in IP management and protection
- The many collaborations Licensing International works on, such as with Amazon, Alibaba, Etsy, and major retailers
#1.) Technology is a tool that can be used to help us as well as to challenge us or hinder us. It’s the one constant in our lives that is not going away. And I think it's really how we adapt and make use of technology. I think, to see the evolution over the past 5 years to where we are in our industry is incredibly exciting, but also very, very challenging.
2:27 - 3.53
#2.) From a brand management and brand ownership perspective, what I've really seen evolve over the years is back in the days when I first started out, it was really sort of this top down approach from brand management. Your IP was your IP, but it was really almost a one-way conversation with your consumer, so that there was a dictate of how you brought to light your brand your IP today. What we're seeing is that it's really a dialogue with the consumer.
4:12 - 5:25
#3.) We're all consumers in one way, shape or form. And we're all interacting, consuming brands from the time we get up to the time we go to sleep at night. Everything is really driven by a brand experience.
6:14 - 7:00
#4.) What it really comes down to is everyone has to be all all in this together, and gone are the days where organizations were in different lanes, because everything has to be in sync. And so, the better organized you are internally at your organization so that your sales team and your product development team, and your legal team and your finance team are aligned on the goals of the organization, and what you wanna do with your brand, the better go-to-market strategy you have.
9:13 - 9:54
#5.) First of all, I think you want to make sure that you own, and you've registered your marks, whatever they are, and understand strategically where you wanna take your brand.
20:45 - 23:19
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