Huan Yang
Bio
20 years of Online-to-Offline Brand Protection
Huan Yang is a seasoned brand protection and IP enforcement leader with over two decades of experience supporting multinational companies across the Asia-Pacific region. He currently serves as Director of Legal & Expert Services at MarqVision, where he oversees global legal operations, including test purchases, online-to-offline investigations, raids, customs actions, civil litigation, and anti-counterfeiting strategy for international brands.
At MarqVision, Huan leads worldwide enforcement programs, manages complex investigative workflows, and partners closely with internal teams, clients, investigative agencies, law firms, and law enforcement authorities. His work spans China, the U.S., Europe, South Korea, and ASEAN, combining legal expertise with MarqVision’s AI-powered technology to disrupt sophisticated counterfeit networks.
Previously, Huan was Head of Brand Protection for Asia Pacific, Japan, and Greater China at Cisco, directing major investigations into counterfeit hardware, unauthorized channels, and software piracy while shaping regional policy and representing the company in key industry associations.
Before Cisco, he served as Senior Brand Protection Manager, APAC at LVMH, supporting more than 20 luxury maisons with coordinated enforcement strategies and extensive law enforcement collaboration. His earlier roles include IP Manager at Associated British Foods (AB Mauri) and trademark and enforcement work at Rouse.
Fluent in Mandarin and English, Huan is widely recognized for operational excellence, strategic leadership, and deep expertise in global anti-counterfeiting programs.
Education & Certifications
Bachelor of Arts, English
LLB in Intellectual Property
Bar - People’s Republic of China
Trademark agent - People’s Republic of China
Experience
Former Cisco, LVMH, Associated British Foods
