Case Study

Voloco

App
Piracy
Content Protection

Voloco

How Voloco Saw a Surge of Android Downloads from Day 1 with MarqVision

Voloco, the voice recording app where the viral hit “Tweaker” originated, has become a global sensation in the audio and app space. Known for its intuitive features and strong community engagement, Voloco has become a go-to platform for musicians and creators looking to experiment with vocal effects. But behind the app’s success lay a growing challenge: piracy.  Unauthorized versions of the app flooded the internet, hijacking revenue, distorting analytics, and even damaging Voloco’s brand reputation.

The Challenge

With Popularity Came Revenue Loss, Data Unreliability, and Unstable Performance 

Like many popular apps, Voloco faced a wave of pirated versions circulating online. These unauthorized copies didn’t just harm revenue; they also caused instability in the app. Customers downloaded pirated versions that crashed frequently, leading to complaints that tarnished the brand’s reputation.

In addition, Voloco saw its analytics start to skew—metrics weren’t adding up, and user behavior patterns became harder to trust. These unauthorized copies corrupted critical data, making it difficult to track actual user engagement, app performance, and retention.

“I think anyone should look at what the analytics are saying about how common infringement is, and also consider it from multiple perspectives—not only revenue loss, but what piracy is doing to analytics,” says James Flanagan, Founder of Voloco. “Can you trust your analytics when you have these ‘cooks in the kitchen’ you didn’t hire, sending food out to customers? It’s not even your product, but people think it is. This can confuse your understanding of how users are behaving and how the product is performing. Preventing piracy is important not only for revenue and boosting sales, but also for gaining clear insights from your analytics. This was something I didn’t fully appreciate when thinking about piracy years ago.”

The Turning Point

Partnering with MarqVision

In search of a smarter solution, Voloco turned to MarqVision. By leveraging AI-powered IP protection, MarqVision offered Voloco the tools it needed to address piracy at scale while freeing up their team to focus on what they do best: building an app their users love. The impact of MarqVision’s work was transformative.

→ 41% Increase in Conversion Rates

From Day 1, Voloco’s Android app saw a steep rise in Android app installs. In the first 6 months, Voloco reported a 41% jump in conversion rates since they partnered with MarqVision in June, reflecting the renewed trust of users.

In addition to iOS downloads, Voloco now could boast an increase in revenue from Android,  according to James. 

→ Reduced Crashes

By eliminating pirated versions, Voloco also saw dramatic improvements in app performance, and Voloco became a reliable platform for millions of users. The Android engineering team was happy to report a sharp reduction in crash reports from pirated versions of new releases, which gave the team a more accurate view of app performance and allowed them to increase release velocity. 

→ Major Efficiency Gains

Beyond lost sales and corrupted analytics, piracy also made DMCA compliance a major burden for Voloco. Developing an in-house IP protection tool wasn’t realistic as it would have drained engineering resources and diverted focus from product innovation. Partnering with MarqVision changed that.

“We understand the DMCA takedown process because we’ve had to comply with it ourselves. Building an automated process to handle it would basically be like rebuilding your product, and it’s not worthwhile unless you’re a huge company. It wouldn’t have happened without MarqVision.”
→ Stronger Brand Trust:

With piracy under control, Voloco ensured that users only experienced the real app, not broken, unauthorized copies. By eliminating counterfeits, they reinforced trust and kept users engaged with the authentic Voloco experience.

From Lost Revenue to Unlocked Growth

What started as a piracy problem turned into an opportunity. With clean data, a stable product, and regained market share, Voloco is now scaling faster than ever.

Piracy isn’t just a legal issue, it’s a growth blocker. MarqVision turns piracy prevention into a strategic advantage.

What started as a piracy problem turned into an opportunity. With clean data, a stable product, and regained market share, Voloco is now scaling faster than ever.

Piracy isn’t just a legal issue, it’s a growth blocker. MarqVision turns piracy prevention into a strategic advantage. Schedule a demo below to learn how today!

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