Voloco

Voloco, the voice recording app where the viral hit “Tweaker” originated, has become a global sensation in the audio and app space. Known for its intuitive features and strong community engagement, Voloco has become a go-to platform for musicians and creators looking to experiment with vocal effects. But behind the app’s success lay a growing challenge: piracy.  Unauthorized versions of the app flooded the internet, hijacking revenue, distorting analytics, and even damaging Voloco’s brand reputation.

Like many popular apps, Voloco faced a wave of pirated versions circulating online. These unauthorized copies didn’t just harm revenue; they also caused instability in the app. Customers downloaded pirated versions that crashed frequently, leading to complaints that tarnished the brand’s reputation.

In addition, Voloco saw its analytics start to skew—metrics weren’t adding up, and user behavior patterns became harder to trust. These unauthorized copies corrupted critical data, making it difficult to track actual user engagement, app performance, and retention.

“I think anyone should look at what the analytics are saying about how common infringement is, and also consider it from multiple perspectives—not only revenue loss, but what piracy is doing to analytics,” says James Flanagan, Founder of Voloco. “Can you trust your analytics when you have these ‘cooks in the kitchen’ you didn’t hire, sending food out to customers? It’s not even your product, but people think it is. This can confuse your understanding of how users are behaving and how the product is performing. Preventing piracy is important not only for revenue and boosting sales, but also for gaining clear insights from your analytics. This was something I didn’t fully appreciate when thinking about piracy years ago.”