How to Register a Trademark in the US
MarqVision's guide to registering a trademark in the USA, with clear examples and a simple step-by-step process.
Trademarks: First-to-file vs First-to-Use
Discover the differences between 'first-to-file' and 'first-to-use' trademark systems, with clear definitions and lists of countries under each system
Trademark Dilution: The Challenge for Brand Clarity
What is trademark dilution? This article covers a clear definition, how it differs from infringement, real and invented examples, and the harms it can cause.
A Trademark Owner’s Guide to Brand Licensing
Unlock the potential of trademark licensing! Explore its benefits, license types, real-world examples, and risk mitigation in this comprehensive guide.
Educating Your Customers: The How and Why of Avoiding Counterfeits
Learn how to champion authenticity, trust, and positive brand protection by educating your customers about counterfeiting.
Counterfeiting Industry: Trends and Challenges in 2023 and Beyond
Exploring counterfeiting trends of 2023, from the evolution of counterfeiting strategies, Gen Z perspectives, TikTok, and AI in the hands of counterfeiters.
Genericide: How an Excess of Popularity Can End Your Trademark
Read about generic trademarks and how they endanger your brand, with real examples and insights on avoiding genericide through education and monitoring.
Beyond Media: Copyright Infringements & Strategies for Businesses
Learn how all brands own copyright that counterfeiters can exploit, and see examples of infringements and strategies to protect your copyright online
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