The Enterprise Guide to Counterfeit Impact Analysis
Counterfeiting is not just a revenue problem—it creates measurable safety, regulatory, and long-term brand equity risk. Equip your leadership with the data to justify investment in AI-powered protection.
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What is the true cost of counterfeit goods?
The impact of counterfeiting extends far beyond immediate sales cannibalization. When illicit sellers offer products at discounts of up to 91%, they contaminate the entire customer experience.
Price Erosion
Illicit competition forces brands into destructive price wars. When fakes flood the market, your premium pricing power evaporates.
Consumer Danger
From carcinogenic beauty products to exploding batteries, fake items pose lethal risks that lead to catastrophic liability lawsuits.
Brand Dilution
Excessive exposure to fakes causes consumers to perceive premium brands as low-quality, breaking the 'trust loop' essential for retention.
Impact Across Industries
Counterfeits are increasingly infiltrating high-sensitivity categories where failure can be fatal.
Pharmaceuticals
Exposing 24% of consumers to substandard medication.
Automotive
Fake airbags and brakes made of sawdust linked to fatal accidents.
Cosmetics
Bacteria, animal waste, and lead frequently found in counterfeit makeup.
Transform brand protection into a growth driver
MarqVision replaces slow, reactive legal processes with proactive AI monitoring. Automate the 'detection-to-takedown' pipeline to reduce compliance costs while recovering revenue.
99%+ Detection Accuracy
Eliminates false positives through advanced bot detection and image recognition.
3-Step AI Validation
Protects your revenue in near-real-time by enforcing takedowns minutes after detection.
Enterprise Security
Fully SOC 2 Type II attested and GDPR compliant for global scalability.
Real Results, Real Revenue
Our litigation services have already recovered over $1 million USD for clients through high-impact raids in manufacturing hubs.
Recovered Revenue
Faster Enforcement
Detection Accuracy
Frequently Asked Questions
What is the ROI of investing in AI brand protection?
ROI is measured through three key metrics: direct recovered revenue from takedowns, operational savings from 180x faster automated enforcement, and risk mitigation by avoiding safety-related lawsuits. MarqVision has recovered over $1M for clients via legal enforcement alone.
How do counterfeit beauty products affect health?
Fake beauty and health supplements often contain dangerous substances including bacteria, animal waste, and toxic lead. In recent marketplace investigations, 100% of sampled supplements from certain third-party sellers were found to be counterfeit.
How does MarqVision differ from manual enforcement?
Traditional enforcement relies on slow manual reporting. MarqVision utilizes AI with 94%+ SKU-matching precision to identify and remove infringements in an average of 15 minutes (MTTR), providing near-real-time protection.
Secure your brand today
Ready to see how much revenue you can recover from illicit sellers? Our team will provide a tailored impact analysis based on your industry.