Skip to contentNewAsk a question. Brand Intelligence Agent answers with the next step.Learn more
EN Change language
Free brand scanRequest a demo
MarqVision K-beauty seminarFilled early

A US expansion playbook for K-beauty brands

  • December 3, 2024, 14:00 – 17:30
  • Dreeum, 3rd floor (138 Teheran-ro, Seoul)
Register your interest →Watch the teaser

What should K-beauty brands preparing a US launch focus on?

Growth of K-beauty brands in the US market in 202461%

Online and offline, the US is crazy about K-beauty.

From the local trends to the strategies that work, four experts share what every brand preparing for the US needs to know.

Apply for the seminar to see it all.

This seminar filled up early. Register your interest and be the first to hear about the next one.

  • Regular price
    68,000 KRW
  • Early bird (11/10–11/20)30% OFF
    68,00047,600 KRW
  • Group (3 or more)15% OFF
    204,000173,400 KRW
Benefits

What attendees get

  • Slides from every session

    The speakers' decks are yours after the seminar.

  • One free US trademark filing

    Worth about KRW 2 million

    File your trademark and protect your IP in the US. It is the strongest way to protect your customers and your brand's value.

    *When filing in two or more countries

  • One month of Marq AI, free

    Worth about KRW 4 million

    Brand protection made stronger by generative AI: monitor and take down counterfeits on global marketplaces in real time.

    *When you sign within one month

Program

Program

December 3, 2024, 14:00 – 17:30

Dreeum, 3rd floor (138 Teheran-ro, Seoul)

  1. 2:00 – 2:20 PM
    Check-in
  2. 2:20 – 2:30 PM
    OpeningJihyun Kim | Director of Marketing, APAC
  3. 2:30 – 3:00 PM
    IPCrisis and opportunity for K-beauty: brand protection in global marketsHwaeun Shin | Customer Success Team Lead
  4. 3:00 – 3:30 PM
    E-commerceBeauty branding that wins over US shoppers on AmazonMikyung Jeon | Team Lead, US New Seller Business
  5. 3:30 – 3:45 PM
    Break
  6. 3:45 – 4:15 PM
    MarketingMade in Korea, viral in the US: K-beauty content and ad strategyYujin Ahn | Client Partner
  7. 4:15 – 4:35 PM
    Success storyHow Kaja grew in US retail, built with SephoraDino Ha | CEO
  8. 4:35 – 4:55 PM
    Success storySKIN1004's global business, A to ZMinju Kim | Brand Communication Leader
  9. 4:55 – 5:30 PM
    Q&A and networking
Speakers

Meet the speakers

  • Hwaeun Shin
    Hwaeun ShinMarqVisionCustomer Success Team Lead
  • Mikyung Jeon
    Mikyung JeonAmazonTeam Lead, US New Seller Business
  • Yujin Ahn
    Yujin AhnTikTokClient Partner
  • Dino Ha
    Dino HaMemeboxCEO
  • Minju Kim
    Minju KimSKIN1004Brand Communication Leader

Our customers

About MarqVision

About MarqVision

MarqVision gives every brand a new kind of brand protection, built for global growth.

We are headquartered in Los Angeles, with offices in 8 countries, including New York, Paris, Shanghai and Seoul.

We protect the IP of some 300 brands worldwide, from luxury houses like LVMH to fast-growing K-beauty brands such as Anua, Beauty of Joseon and Tamburins.

Since BEYOND22 in Seoul in 2022, the series has run in New York, Atlanta, Paris and Milan. This year it comes back to Seoul, for K-beauty brands.

As K-beauty brands grow fast in the US, protecting both their IP and their customers matters more and more. This seminar brings together experts from every field so that K-beauty brands can grow their US business safely and successfully.

Watch the BEYOND22 videoRegister your interest →

See what is being sold under your brand's name.

Tell us your brand and your markets. We will show you the counterfeits, impersonators and unauthorized sellers, and how to deal with them.

Request a demo →Run a free brand scan