Real Beauty, Real Brands
Keep your cosmetics and personal care brands safe from counterfeits that threaten your growth and reputation.
In beauty, trust is everything
One counterfeit can break it all. For fast-growing brands, going viral means dupes and superfakes appear overnight, flooding channels with harmful products that cut into revenue, destroy trust, and endanger customer safety–a damaged reputation that’s nearly impossible to reclaim.
The Real Costs of Fake Beauty
1 in 3 consumers would not buy from a brand again after purchasing a counterfeit
Cautious but Vulnerable
Nearly half of all consumers report being more cautious about buying from a brand after a counterfeit experience. Brands suffer while counterfeiters exploit their credibility, often beyond their direct control.
Loyalty at Risk
Nearly 1 in 3 consumers wouldn’t buy from a brand again after buying a counterfeit bearing its name, while a quarter of all users trust the brand less. Even when it’s not their fault, brands pay the price, losing valuable customer loyalty and confidence.
Word-of-Mouth Damage
Negative experiences have a lasting impact—26.2% of consumers warn others about a brand they perceive to be associated with counterfeits, often on social media. These warnings create a ripple effect by deterring future customers.
Growing Expectation for Brand Protection
15.8% of consumers blame brands for not removing counterfeits. Brands are held responsible for ensuring authentic experiences,
underscoring the need for robust anti-counterfeiting measures that secure customer trust and loyalty.
Trusted by Anua
As a fast-growing K-beauty brand gaining global traction, Anua trusts Marq AI to protect their brand as they expand in key markets including China, Southeast Asia, Japan, and the U.S.
We expect to see a significant decrease in counterfeit activity, thanks to MarqVision. By targeting the biggest seller that previously sold over 1,000 counterfeits a month, we were able to strike at the root cause of the issue.
Designed For Fast-Growing Beauty Brands
With Marq AI and our groundbreaking Test Purchase Program, stay steps ahead of counterfeiters by verifying and removing fakes in real time across all critical channels.
Total Visibility and Fast Detection Across Digital Channels
Our intuitive Marq AI dashboard organizes detected counterfeit activity by your most popular distribution channels so that you can spot and address threats instantly, with full visibility across your digital footprint.
Unmatched Verification for Hard-to-Detect Fakes
Counterfeit cosmetics are notoriously hard to prove without in-person and expert verification, as packaging and product details can look identical to legitimate versions. With the world’s fastest Test Purchase Program, Marq AI verifies fakes for removal in days, not weeks, on U.S. marketplaces like Amazon.
Automated Enforcement to Safeguard Your Brand
Marq AI automates enforcement at scale, removing infringing listings in bulk to streamline and accelerate the takedown process across all channels.
Verification to Enforcement in Days, Not Weeks
Detection
Marq AI detects likely counterfeits with 99%+ accuracy.
Analyze
Our experienced analysts examine and verify a test purchase as fake.
Report
Automatically create necessary proof to report to the marketplace.
Enforce
Remove the infringing listing or seller.
Detection
Marq AI detects likely counterfeits with 99%+ accuracy.
Analyze
Our experienced analysts examine and verify a test purchase as fake.
Report
Automatically create necessary proof to report to the marketplace.
Enforce
Remove the infringing listing or seller.
Protect Your Brand Narrative
See how Marq AI can safeguard your brand, protect your customers, and ensure every sale supports your business. Schedule a demo today.
