Brand Protection Resources
Control Your Brand Narrative on Every Marketplace
The definitive framework for authorized reseller guidelines. Stop unauthorized listings, prevent price erosion, and ensure brand consistency across all digital channels.
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Trusted by global brands
Why Standard Brand Guidelines Fail in E-commerce
Traditional brand guidelines focus on logo usage, typography, and print layouts. They are silent on the issues that actually damage brands on marketplaces: listing hijacking, unauthorized bundling, and pricing violations.
To protect your brand equity on Amazon, eBay, and Walmart, you need a specialized "Marketplace Addendum" that explicitly defines authorized behavior.
73%
of unauthorized listings use incorrect or outdated brand assets
Inconsistent customer experience leads to lower conversion rates and diluted brand value.
The Marketplace Guidelines Template
Your authorized reseller agreement should include these four critical pillars to ensure enforceability and compliance.
Verification & Authorized Status
Explicitly define who is authorized to sell. Require resellers to display an 'Authorized Dealer' badge and link back to your verification page. This creates a clear legal distinction for enforcement.
Visual Asset Standards
Mandate the use of current, high-resolution imagery. Prohibit the use of cell-phone photos, watermarked images, or outdated packaging. Specify white background requirements for main images.
Copywriting & Claims
Provide approved title structures (Brand + Model + Specs). List prohibited keywords and claims to prevent account health violations. Ensure product descriptions match your brand voice.
Prohibited Marketplace Actions
Clearly ban bundling (creating unauthorized multi-packs), modifying packaging, or selling across borders (gray market). These are the most common ways resellers degrade brand value.
Implementation Strategy
From Guidelines to Governance
Guidelines are only as good as their enforcement. Once you have established your Authorized Reseller Guidelines, they become the benchmark for detecting non-compliance.
- Regularly scan marketplaces for listings that violate your visual or copy standards.
- Use the guidelines to train authorized partners, reducing accidental violations.
- Use the guidelines as evidence when submitting takedown requests for IP infringement.
Visual Standards
Clear visual examples eliminate ambiguity for your resellers.
Authorized Listing
Compliant
- Pure white background (RGB 255,255,255)
- Correct product title structure
- Current packaging version
Unauthorized Listing
Violation
- Cluttered or lifestyle background
- "New" or "Sale" text on image
- Obsolete or damaged packaging
Take Control of Your Brand
MarqVision monitors 1,500+ global marketplaces and enforces your brand guidelines at scale. See how leading brands protect their reputation.