Opening overseas markets with IP protection and customer experience management
What should you prepare first for a successful global expansion?
As K-pop, K-dramas and K-beauty win fans around the world, going global has become an essential strategy for Korean brands. Global marketplaces and social media have opened up more and more ways to buy Korean products, and brands are expanding into overseas markets faster than ever. At the same time, they face a growing range of IP infringement. This seminar covered effective ways to respond to IP infringement such as counterfeits and unauthorized sales, along with strategies for managing the customer experience (CX).
Catch up on the event, which focused on what Korean brands need to succeed globally: intellectual property (IP) protection, customer experience (CX) management and marketing strategy.
What you'll learn from this event
- The state of IP infringement against Korean companies
- Types of IP infringement: counterfeits and unauthorized sales
- How to respond to IP infringement: securing your IP
See what’s selling under your name.
Bring a brand and a market. We’ll show you the fakes, imposters and unauthorized sellers, and what removing them is worth.