2021 IP protection strategy for fashion brands on Southeast Asian and Chinese e-commerce
Learn the essential steps to protecting your intellectual property in Asia.
How much does intellectual property (IP) matter when you grow an online fashion business?
Following the rise of K-beauty, K-fashion has become a global sensation, and online sales in Southeast Asia and China are now an essential revenue channel for Korean fashion brands. But many brands selling online overseas have not registered their IP in those countries, so they cannot act against the counterfeits being sold openly there, and they suffer for it.
MarqVision, the AI platform that automatically detects and removes counterfeits, hosted this webinar for brands that want to take their business further abroad by registering their IP. If your fashion brand sells, or plans to sell, on e-commerce platforms in Southeast Asia and China, learn how to protect your IP online from patent attorneys Miji Park and Hyungjun Kim.
What you'll learn from this webinar
- The e-commerce landscape in Southeast Asia and China
- Types of IP infringement
- How counterfeits are sold
- How to file a takedown request on e-commerce platforms
Panelists
Yeonsu Ryu
Manager, Marketing, MarqVision
Miji Park, patent attorney
Legal team, MarqVision (formerly Trademark & Design team, Kim & Chang)
Hyungjun Kim, patent attorney
Kim Hyungjun Patent Law Office (formerly Trademark & Design team, KBK Patent & Law Office)
Partners
See what’s selling under your name.
Bring a brand and a market. We’ll show you the fakes, imposters and unauthorized sellers, and what removing them is worth.