CLASS101

CLASS101 has risen as a trailblazer in the realm of online class subscriptions, revolutionizing the way individuals engage with learning experiences globally. With an extensive array of over 5,000 classes spanning 140 diverse categories, CLASS101's subscription service delivers boundless access to knowledge in areas such as hobbies, careers, languages, and more.

Recognizing the importance of authentic and valuable content, CLASS101 has fostered partnerships with industry leaders, masters, and experts across various fields. These contributors bring a wealth of practical knowledge and insights, enriching the platform's class offerings, enhancing the learning journey for users, and providing new career opportunities for expert content creators.

This unique approach to learning garnered them a significant reputation in the Korean online class industry, positioning them as frontrunners in innovation and knowledge dissemination.

As CLASS101's influence expanded across the educational landscape in Korea, so did the challenge of piracy. The wealth of class content available on their platform became an alluring target for infringers seeking to exploit the efforts and insights of creators.

These unauthorized reproductions not only diluted the educational experience but also posed a grave threat to creators' intellectual property rights and livelihoods.

In CLASS101's pursuit of a comprehensive IP protection strategy, they encountered two chief obstacles: 

Illicit distribution links are meticulously formatted by pirates to avoid detection and identification. Strategies include avoiding branded names and known keywords, editing identifying screenshots, and sharing links via messaging channels.

Translation also proved a major hurdle for CLASS101’s anti-piracy efforts. As many of the sites that illegally share CLASS101’s content are based in countries across Asia, the title and descriptions of the content are translated from the original Korean into other Asian languages. This means that searching for key phrases and branded names in Korean often result in no infringements found. Without a multilingual team of brand protection professionals able to monitor these sites, it creates a challenge that’s near impossible to overcome with an in-house solution.

This complexity makes detecting and reporting these links a daunting task through manual means.

The sheer number of unauthorized links spread across numerous online locations made effective management and control exceptionally challenging. Thousands of cases of illegally distributed content created by CLASS101 were being discovered, spread across video platforms, social networks, and search engine results. 

Such infringements also posed a major threat to the intellectual property of CLASS101’s creators. Through various routes, such as websites illegally using CLASS101's IP or copying and spreading it, CLASS101 decided they needed to monitor and thoroughly manage a more diverse list of channels.

While CLASS101 had created their own robust strategy for protecting their own IP, they soon realized that proper protection would be impossible without a robust automated IP protection system.