Real Beauty, Real Brands
Protect your cosmetics and personal care brands from the growing threat of counterfeits that damage your reputation and disrupt your success. With our brand protection solutions for beauty brands, you can ensure your products stay trusted and your brand remains flawless.
In beauty, trust is everything
A single counterfeit can shatter it all. For fast-growing beauty brands, going viral often triggers an influx of dupes and superfakes, flooding channels with harmful products that erode revenue, destroy consumer trust, and jeopardize customer safety. Once damaged, a brand’s reputation is nearly impossible to restore.
The Real Costs of Fake Beauty
1 in 3 consumers would not buy from a brand again after purchasing a counterfeit
Cautious but Vulnerable
Nearly half of consumers become more cautious about purchasing from a brand after encountering a counterfeit. Counterfeiters exploit a brand’s credibility, often extending beyond the brand’s control, causing significant harm.
Loyalty at Risk
Almost 1 in 3 consumers would stop buying from a brand after purchasing a counterfeit bearing its name. A quarter of all consumers report trusting the brand less. Even when it's not their fault, brands bear the cost by losing valuable customer loyalty and trust.
Word-of-Mouth Damage
Negative experiences have a lasting impact—26.2% of consumers warn others about a brand they perceive to be associated with counterfeits, often on social media. These warnings create a ripple effect by deterring future customers.
Growing Expectation for Brand Protection
15.8% of consumers hold brands accountable for failing to remove counterfeits. This highlights the need for robust anti-counterfeiting measures that secure customer trust and safeguard long-term brand loyalty.
Trusted by Anua
As a fast-growing K-beauty brand gaining global traction, Anua trusts Marq AI to protect their brand as they expand in key markets including China, Southeast Asia, Japan, and the U.S.
We expect to see a significant decrease in counterfeit activity, thanks to MarqVision. By targeting the biggest seller that previously sold over 1,000 counterfeits a month, we were able to strike at the root cause of the issue.
Brand Protection Designed For Fast-Growing Beauty Brands
With Marq AI and our groundbreaking Test Purchase Program, stay steps ahead of counterfeiters by verifying and removing fakes in real time across all critical channels.
Total Visibility and Fast Detection Across Digital Channels
Our intuitive Marq AI dashboard organizes detected counterfeit activity by your most popular distribution channels, giving you full visibility of threats. Address issues instantly with comprehensive insights into your digital footprint.
Unmatched Verification for Hard-to-Detect Fakes
Counterfeit cosmetics can be difficult to detect, as packaging and product details often mimic legitimate versions. With Marq AI’s Test Purchase Program, we verify fakes and initiate removals within days, not weeks—quickly eliminating counterfeit listings on major U.S. marketplaces like Amazon.
Automated Enforcement to Safeguard Your Brand
Marq AI automates bulk enforcement, swiftly removing infringing listings across all channels. This streamlined process ensures your brand remains protected at scale.
Verification to Enforcement in Days, Not Weeks
Detection
Marq AI detects likely counterfeits with 99%+ accuracy.
Analyze
Our experienced analysts examine and verify a test purchase as fake.
Report
Automatically create necessary proof to report to the marketplace.
Enforce
Remove the infringing listing or seller.
Detection
Marq AI detects likely counterfeits with 99%+ accuracy.
Analyze
Our experienced analysts examine and verify a test purchase as fake.
Report
Automatically create necessary proof to report to the marketplace.
Enforce
Remove the infringing listing or seller.
Protect Your Brand Narrative
See how Marq AI can safeguard your brand, protect your customers, and ensure every sale supports your business. Schedule a demo today.
