K-fashion in the digital age:online brand strategy
- When
- Tue, November 1, 2022 | 14:00 – 17:30
- Where
- Seoul, South Korea · Korea Textile Center, Event Hall, 3rd floor
Speakers who lead the industry
BEYOND brings insights to protect and grow your business in a fast-changing global market. Meet the industry leaders who will inspire your brand.
Jungmin Lee, CEO
trendlab506
- Now: CEO of trendlab506. Brand strategy and diagnostic consulting for Kolon Fashion, Handsome, Lacoste, Nepa and many more
- Before: CEO of PFIN and firstviewkorea, adjunct professor at SADI
Dokyung Lee, Co-founder and Korea CEO
MarqVision
- Now: Co-founder and Korea CEO, MarqVision
- Before: Chief of Staff, Daily Hotel
- Before: EY consultant
Chul Heo, Head of Global
Musinsa
- Now: Head of Global, Musinsa
- Before: Associate Partner, Consumer & Retail Practice, McKinsey
Jaehong Kim, CEO
Channel Corporation
- Now: Co-CEO, Channel Corporation
- Before: CEO, AdByMe
Jina Yoon, CEO
Fairliar
- Now: CEO, CFDA Co., Ltd. / Fairliar Golfwear
- Before: EY Consultant
Hyunjung Lee, Attorney
Gentle Monster
- Now: In-house counsel, IICOMBINED (Gentle Monster, Tamburins, Nudake)
- Before: Barun Law, Minwho Law
Sungyoon Jeon, Head of Fashion
Mediquitous
- Now: Head of the Fashion Division, Mediquitous
- Before: E-Land, LF (formerly LG Fashion), Fashion Group Hyungji, Indong F&N
Sejin Park, Team Lead
thisisneverthat
- Now: Sales Team Lead, thisisneverthat
- Before: Worksout, Cartel Creative, Kasina
Schedule and agenda
Tue, November 1, 2022, 14:00 – 17:30
- 14:00 – 14:30
Registration
- 14:30 – 14:40
Welcome
- 14:40 – 15:20
Fashion brands in a borderless digital age: why did Nike buy RTFKT?
As online fashion grows, global fashion brands feel more than ever how much a strong brand identity and branding skill matter. In an online market where anything can be copied endlessly and fast, this session looks at cases of how today's best-loved companies, such as Nike, Gucci and Lululemon, are preparing for the future.
Jungmin Lee, CEO, trendlab506
- 15:20 – 15:50
Using IP to expand abroad successfully
In the age of e-commerce, every brand, from luxury houses to rising newcomers, is fighting a war on fakes. This session shows how to monitor the fakes traded on 1,500+ marketplaces and keep your brand identity intact.
Dokyung Lee, Co-founder and Korea CEO, MarqVision
- 15:50 – 16:05
Break
- 16:05 – 16:35
Korean fashion brands going global
Chul Heo, Head of Global, Musinsa
- 16:35 – 17:05
How D2C brands win loyal customers worldwide
Global brands like Nike and IKEA are moving beyond Amazon, building up their own stores and meeting customers directly through D2C. With cases from abroad, this session shares D2C marketing and customer-experience strategies for winning and keeping customers when K-brands go overseas.
Jaehong Kim, CEO, Channel Corporation
- 17:05 – 17:30
[Case studies] The branding recipe of top fashion brands
Brand protection strategy, straight from the people who run fashion brands in Korea and abroad: naming, IP registration and the other work of protecting a brand at home and overseas, and the problems they hit when expanding abroad and how they solved them.
Jina Yoon, CEO, Fairliar · Hyunjung Lee, Attorney, Gentle Monster · Sejin Park, Team Lead, thisisneverthat · Sungyoon Jeon, Head of Fashion, Mediquitous
BEYOND22 sold out early. Thank you for the overwhelming response.
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