The 'AI tax' grows as you grow, and only prepared brands come through. AI is no longer just a tool for efficiency: it decides whether a brand survives. We share the strategies that defend against AI-made threats and turn them into a chance to grow.
of global brands have seen brand threats accelerated by AI
of global brands plan to invest more from 2026 to protect their brand's value more deeply
of global brands feel AI threats cost them more than 10% of revenue
Counterfeits, impersonation, copied content: things that used to be easy to stop
now spread in bulk overnight, thanks to generative AI.
The bigger the brand, the bigger the target for copies and impersonators, and the faster a brand grows, the more "AI tax" it pays.
AI is not only a threat.
Brands that put AI to real work are moving faster than their competitors. This seminar covers both: how to protect your brand's growth, and practical strategies to make your team more efficient with AI.
After the talks, light food and a networking session follow.
Talk freely with peers who face the same questions.
Thu, April 30, 2026, 14:00 – 18:00 · WeWork Seolleung 2
How the e-commerce ecosystem is changing in the age of AI, and what brands must not miss in the middle of it.
A distribution expert who has led global businesses for 25 years draws on FMCG brands at home and abroad to lay out channel control and margin-first global expansion for the AI era.
Channels multiply and data overflows, but insight is scarce. With real cases, we show how AI connects scattered data and turns it into brand intelligence.
Open networking with the speakers and other attendees, over a light dinner.
The seminar took place on April 30, 2026. The recap covers what was discussed on the day, and our newsletter is the first place we announce the next event.
Bring a brand and a market. We’ll show you the fakes, imposters and unauthorized sellers, and what removing them is worth.
