MarqVision vs. Red Points: What’s the difference?
Are you tired of playing whack-a-mole with online counterfeits? Unlike traditional vendors, MarqVision’s solutions are designed with AI and legal expertise at its core to permanently stop infringements in crucial hotspots like China and Southeast Asia.
Schedule DemoWhy do brands choose MarqVision over Red Points for brand protection?
Complete online channel coverage
Red Points claims to offer the broadest marketplace coverage, but realistically, they focus on hitting a set volume every month instead of delivering lasting impact for their customers. When it comes to tackling complex brand protection challenges, you might find that their solution is missing some key channels – leaving you exposed to some serious gaps.
MarqVision offers the most comprehensive approach to online brand protection. We not only cover the same marketplaces that Red Points does, but we also monitor channels critical for an effective brand protection strategy, including high-growth ecommerce sites like Alibaba, Taobao, and Temu. We also scan videos on social media sites such as TikTok and Instagram reels, free of charge, and root out illegal transactions that counterfeiters try to conceal through direct messaging on platforms like WeChat and Discord.
Automation needs human validation
Red Points’ service is designed to be fully automated, and while automation is an invaluable tool, it can’t be left completely unchecked in an industry like ours. No human intervention means you’re left vulnerable to false positives and lengthy legal proceedings.
Our managed services are seamlessly integrated into our product, effectively becoming an extension of your team. Our team of experts meticulously analyze all validation and enforcement actions, ensuring the highest degree of enforcement accuracy. Plus, we will be there to provide support anytime you need it.
Comprehensive enforcement methods
Red Points offers monitoring for basic trademark and copyright infringement, offering some help with removing counterfeit goods. But what about those repeat offenders who keep finding ways around the system?
MarqVision goes beyond basic protection. We use a comprehensive takedown approach, including leveraging marketplace policies, to work directly with online marketplaces to remove infringing sellers. This way, we can shut down even the most persistent illegal operators.
Unbeatable protection in Asia
It’s no secret that the majority of the world’s counterfeits are made and sold in Asia, and the problem is further exacerbated by the fact that enforcing IP rights against Chinese counterfeiters is extremely difficult. This is precisely where MarqVision shines. MarqVision’s long-standing relationships with Asian marketplaces and in-house legal experts are strategically based to ensure better compliance and long-lasting results for brands.
Chosen by the brands shaping tomorrow
See how we stack up
See how MarqVision compares to Red Points and learn how you can expand your coverage and enforcement scope with precision. Let's make sure your IP is always protected, no matter where in the world your brand grows.