MarqVision vs. Red Points:
What’s the difference?

Are you tired of playing whack-a-mole with online counterfeits? Unlike traditional vendors, MarqVision’s solutions are designed with AI and legal expertise at its core to permanently stop infringements in crucial hotspots like China and Southeast Asia. 

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Why do brands choose MarqVision over Red Points for brand protection?

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Reason 1

Complete online channel coverage

Red Points claims to offer the broadest marketplace coverage, but realistically, they focus on hitting a set volume every month instead of delivering lasting impact for their customers. When it comes to tackling complex brand protection challenges, you might find that their solution is missing some key channels – leaving you exposed to some serious gaps.

MarqVision offers the most comprehensive approach to online brand protection. We not only cover the same marketplaces that Red Points does, but we also monitor channels critical for an effective brand protection strategy, including high-growth ecommerce sites like Alibaba, Taobao, and Temu. We also scan videos on social media sites such as TikTok and Instagram reels, free of charge, and root out illegal transactions that counterfeiters try to conceal through direct messaging on platforms like WeChat and Discord. 

Reason 2

Automation needs human validation 

Red Points’ service is designed to be fully automated, and while automation is an invaluable tool, it can’t be left completely unchecked in an industry like ours. No human intervention means you’re left vulnerable to false positives and lengthy legal proceedings.

Our managed services are seamlessly integrated into our product, effectively becoming an extension of your team. Our team of experts meticulously analyze all validation and enforcement actions, ensuring the highest degree of enforcement accuracy. Plus, we will be there to provide support anytime you need it.

Reason 3

Comprehensive enforcement methods

Red Points offers monitoring for basic trademark and copyright infringement, offering some help with removing counterfeit goods. But what about those repeat offenders who keep finding ways around the system?

MarqVision goes beyond basic protection. We use a comprehensive takedown approach, including leveraging marketplace policies, to work directly with online marketplaces to remove infringing sellers. This way, we can shut down even the most persistent illegal operators.

Reason 4

Unbeatable protection in Asia

It’s no secret that the majority of the world’s counterfeits are made and sold in Asia, and the problem is further exacerbated by the fact that enforcing IP rights against Chinese counterfeiters is extremely difficult. This is precisely where MarqVision shines. MarqVision’s long-standing relationships with Asian marketplaces and in-house legal experts are strategically based to ensure better compliance and long-lasting results for brands.

Chosen by the brands shaping tomorrow

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See how we stack up

See how MarqVision compares to Red Points and learn how you can expand your coverage and enforcement scope with precision. Let's make sure your IP is always protected, no matter where in the world your brand grows.

MarqVision vs. Red Points

The Red Points alternative for brand protection in today’s rapidly evolving digital landscape.

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Red Points does a fine job
for the basics

Red Points has built their reputation on tackling traditional challenges. But as they attempt to expand their platform to cover emerging threats, their technology and user experience can fall short. Here’s why you might want to explore a Red Points alternative:

MarqVision’s product suite offers full coverage in a rapidly evolving digital landscape

Gen AI-powered features that give you a critical edge

Seller clustering that disrupts counterfeiting at the source

Automated soft notices and detailed enforcement report creation 

Higher volumes of copyright infringement enforcement

Feature
Customer support with dedicated account managers to provide personalized service and brand strategy.
Coverage across emerging channels
Legal expertise & enforcement success in Asia
Strong legal services and enforcement coverage across China and Asia, with robust experience navigating regional laws and effectively combating counterfeiters.
TikTok detection and enforcement
Robust standard plan coverage
Balancing automated reporting with legal analysis
MarqVision
Red Points

Transform your brand protection strategy

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"We took a stab at takedowns ourselves in Asian-based marketplaces, and we got nowhere very quickly. The power of influence that MQVN [has] in that sector of the world, where so much detection and infringement occurs, has been very beneficial for us."

mschf
John Belcaster
General Counsel at MSCHF

Redefine your IP rights enforcement and maximize your ROI

Identify and target the biggest infringers with clustering technology
Atomic AI detects counterfeits with SKU-level precision
Enforce 10x faster with industry-first generative AI
Remove impersonating websites deceiving your consumers
Recover damages from counterfeiters and maximize your ROI
Prioritize threats to your brand with risk-scoring

FAQ

What should I expect from the demo?

Our demos are personalized to allow us to discuss the situation specific to your brand. We first speak with your team to get some preliminary information, before researching your brand's current situation with online infringements. We bring these findings to the demo meeting, where together we review the extent and impact of counterfeiting targeting your brand, before jointly creating a customized solution.

What information will I have to provide for the demo?

As we research your brand’s current situation with counterfeiting, the more information we are given, the more accurate and personalized the demo can be. Key information to provide includes:

  • Your current understanding of infringements targeting your brand
  • Key IP you want to protect
  • Common copyrighted imagery counterfeiters use in their infringements
What kind of IP does MarqVision protect?

We are able to protect all kinds of intellectual property. Trademark and copyright are the easiest to protect due to how our technology scans marketplaces, but even patented products are easily protectable.

Where does MarqVision operate?

We operate on over 1,500 platforms in over 100 countries. Rest assured that we can protect your brand on every major online marketplace, social media platform, and even on rogue websites.

Who in my organization will benefit from seeing the demo?

Any stakeholder currently working on brand protection would find the demo interesting. Common attendees include:

  • Founders & CEOs
  • Brand protection professionals
  • Legal counsels
  • Sales managers
  • Distribution managers
How long does the demo last?

Demos usually last between 30 and 60 minutes.

Denim Tears

“After evaluating several options, we chose MarqVision because it offers a modern and effective solution for protecting our brand. Their technology helps us stay ahead of counterfeit threats and ensures the integrity of our products.” 

Miles Weddle
Director of Strategy and Growth
Gentle Monster

“By constantly expanding its product features based on our needs, MarqVision has become an essential product in protecting long-term brand value.”

Sohyeon Lee
Head of Financial Planning & Legal
Xiaomi

“We believe that improving brand protection in the marketplace will yield benefits not only economically, but also in terms of social and environmental impact, which will contribute to our continued success in the Indonesian market.”

Farid Harahap
Head of Centralized Management, Xiaomi Indonesia
Miele

“Miele's IP rights are protected 24/7 with MarqVision's AI technology. With its continuous product upgrades, MarqVision is an important partner in growing our online business.”

Tae Hyun Kim
Director of Ecommerce
Kangol

“As an early user, I have experienced how quickly MarqVision was able to build new features tailored to our IP protection needs. MarqVision is a reliable partner that now protects four of our most loved brands.”

Sophia Ko
Director of Online Business
Kirsh

“MarqVision has proven to be a genuine partner in protecting our brand's intellectual property. Their solution has dramatically reduced our working time on counterfeit issues by half weekly.”

Aron Kim
Director of Business Development
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