Provided real-time analysis of the IP infringing market to identify which copyrights are being infringed upon on which marketplaces
Automated detection and enforcement of IP infringing listings in order to significantly reduce the volume of low-quality merchandise online
In the beginning, Lezhin lacked data and direction on how to methodically engage in brand protection. Therefore, MarqVision’s first solution for Lezhin was to provide extensive research on infringers’ geographic distribution, most active marketplaces, and selling patterns. Based on the following analysis, MarqVision then offered guidance on strategic marketplace coverage and asset categorization through a single user dashboard that highlights the detected listings, enforcements by seller, country, asset, and marketplace all at once. Thanks to MarqVision’s infringement status analysis, Lezhin has obtained newfound visibility and centralization of information, which has enabled Lezhin to ascertain the scale of the IP infringing market and identify key areas for business expansion.
The staggering amount of low-quality infringing merchandise online was hurting Lezhin’s credibility and reputation among partnered creators whose works were being constantly infringed upon. By automating detection and removal, MarqVision was able to enforce high volumes of infringing merchandise, thereby helping Lezhin to regain creators’ trust that it can effectively protect their copyrights.